Hewlett Packard top IT advertiser
in print during Jan-Nov 2008 – AdEx Analysis
|
|
|
Subject: Overview of IT sector advertising in Print
during Jan-Nov*‘08
(Note: The entire analysis is based on Col*Cms)
|
|
|
|
Highlights:
• 'Laptops/Notebooks' garnered 27% share
of overall IT sector advertising in Print during Jan-Nov*
‘08.
• ‘Hewlett Packard India
Ltd’ was the top advertisers of IT sector advertising
in Print during Jan-Nov* ‘08.
• ‘Dell Inspiron 1525’
was the most advertised new brand of IT sector in Print.
• Sales Promotional ads accounted
for 42% of total IT sector ads in Print during Jan-Nov*
‘08. .
• Equal advertising share of
IT sector in Metro and Non Metro Newspapers.
|
|
Volume Growth of IT sector in Print during Jan-Nov* ‘08
|
|
| •
It sector advertising in Print has observed a decline of 22%
during Jan-Nov* ‘08 compared to Jan-Nov '07.
|
|
Share of IT sector categories in Print during Jan-Nov* ‘08
|
|
|
• ‘Laptops/Notebooks’
had the maximum share (27%) of overall advertising of IT sector
in Print followed by ‘Range of Computers Related Products’
and ‘Corporate Brand Image’ with 17% and 11% share
respectively during Jan-Nov* ‘08.
|
Advertising of IT sector in Newspapers and Magazines
|
|
|
• 86% of IT sector advertising
in Newspapers and rest 14% was on Magazines during Jan-Nov*
‘08.
• 'Information Technology' garnered
a high share (53%) of IT sector advertising in Magazines followed
by ‘Business/Finance/Economy’ and ‘News/Current
Affairs’ with 15% and 13% share respectively during
Jan-Nov* ‘08.
|
|
Top Advertisers of IT sector in Print during Jan-Nov* ‘08 |
|
• ‘Hewlett Packard India
Ltd’, ‘Dell Computer Corporation’ and
‘Lenovo’ were the Top 3 advertisers of IT sector
in Print during Jan-Nov* ‘08.
|
|
New brands of IT sector advertised in Print during Jan-Nov*
‘08
|
|
|
• ‘Dell Inspiron 1525’,
‘Lenovo Ideacentre K200’ and ‘HP Proliant
ML110G5’ were the Top 3 new brands of IT sector advertised
in Print during Jan-Nov* ‘08.
• 2
brands each of ‘Dell Computer Corporation’, ‘Sony
India Ltd’ and ‘Samsung India Electronics Ltd’
made it to the Top 10 list of new brands of IT sector advertised
in Print during Jan-Nov* ‘08.
|
Share
of IT sector advertising in Metro, Non Metro and Mini Metro
Newspapers |
|
• ‘Metro’
and ‘Non Metro’ Newspaper had an equal share (44%
each) of overall IT sector advertising in Newspapers during
Jan-Nov* ‘08.
|
Analysis
of Sales Promotional ad campaign used for IT sector advertising
in Print |
|
• Among
the Sales Promotional ad campaigns used for the advertising
of IT brands in Print, ‘Discount Promotion’ had
the maximum share of 34% followed by ‘Add on Promotion’
and ‘Multiple Promotion’ with 30% and 16% share
respectively during Jan-Nov* ‘08. |
| |
|
For
more such analysis click here...
|
| |
