Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
of Print Advertising in Jan-Sept 2007 – Part 1 |
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Highlights:
• Print advertising saw a growth of 21% during
Jan-Sept '07 compared to same period in 2005
• Print Advertising at its best in the second quarter
of 2007.
• ‘Education', 'Services' and ‘Banking/Finance/Investment'
were the top 3 sectors in Print.
• ‘Telecom Products' recorded
highest growth of 72% during Jan-Sept '07 compared to Jan-Sept'06.
• ‘Educational Institutions' category led the
advertising with 10% share.
• ‘Maruti Suzuki Ltd’ ‘was the top
advertiser during Jan-Sept '07, improving from the 2nd place
during Jan-Sept '06.
• Non-Metro publications led with 53% share of overall
ad pie of Newspapers. |
(Note:
The entire analysis is based on Column Centimeters)
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Volume
Growth in Print Advertising
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•
Advertising in Newspapers and Magazines was done in the ratio
of 95:5 during Jan-Sept '07
• Magazines advertising grew by 11% whereas there was
a growth of just 1% in Newspaper advertising during Jan-Sept
'07 over Jan-Sep ’06
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Quarterly
Print advertising scenario
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•
The second quarter (April-June) saw maximum advertisers from
the “Education” sector.
• Print advertising falls by 7%
during the third quarter of 2007 compared to the first quarter
of 2007
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Share of sector in Print during Jan-Sept '07
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The Top 10 sectors accounted for 68% of the overall Print
ad volumes during Jan-Sept '07
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Under the 'Education' sector, 'Educational
Institutions' category had the maximum share i.e. of 68%.
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Similarly, in 'Services' sector, 'Real Estate',
'Hospitals/Clinics' and 'Travel & Tourism' together contributed
61% of the share.
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| Fastest
Growing sector in Print during Jan-Sept '07
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• ‘Cellular
Phones' led the advertising of 'Telecom Products'
during Jan-Sept '07, with Nokia Corporation
being the top advertiser.
• ‘Baby Massage Oil/Lotions/Creams'
was the top category accounting for 61% share of the 'Baby
Care' sector. 'Emami Ltd' was the top advertiser in this category.
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Share
of categories in Print in Jan-Sep ’07
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Top 3 contenders under the 'Educational
Institutions' category were Planman Consultant
India, Annamalai University and Vellore Institute
of Technology during Jan-Sept '07.
• Omaxe, Parsvanath Developers and HDIL
were the top 3 advertisers in the 'Real Estates'
category
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Positioning
of Key players in Print during Jan-Sept '07
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• LG Electronics India was the only
player to maintain its place across both the periods (Jan-Sept
'07 and Jan-Sept '06)
• 'Planman Consultant India' and ‘Royal
Government of Bhutan’ jumped by 7 and 9 places
respectively to be at 4th and 10th positions during Jan-Sept
'07
• Bajaj Auto which was a number one
player during Jan-Sept '06, moved down to 9th place during
Jan-Sept '07
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Share
of Metro, Non-Metro and Mini-Metro Newspapers during Jan-Sept
'07
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• Compared
to Jan-Sept '06, 'Mini-Metro' Newspapers saw maximum advertising
growth of 4% during Jan-Sept '07
• Chandigarh
newspapers were at the top under 'Non-Metro' cities
whereas Mumbai led among Metro newspapers during
Jan-Sept '07 |
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| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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