Shampoos/ conditioners advertising in print
jump 61 pc in Jan-Jul 2008 – AdEx Analysis
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Subject: Snapshot of ‘Shampoos/Conditioners’
advertising on Print Jan-Jul ‘08
(Note: Entire analysis is based on Col*Cms) |
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Highlights:
•61% rise in Print ad volume of ‘Shampoos/Conditioners’
category during Jan–Jul ‘08 compared to
Jan-Jul ‘07.
• ‘Three N Products’ was the number
one advertisers of ‘Shampoos/Conditioners’
category in Print during Jan-Jul ‘08.
• 'Ratan Satritha Plus' was
the top new brand advertised in ‘Shampoos/ Conditioners’
category in Print during Jan-Jul ‘08.
• Advertising of ‘Shampoos/Conditioners’
brands skewed towards ‘Non Metro’ Newspapers
during Jan-Jul '08. |
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Volume Growth of ‘Shampoos/Conditioners’ category
in Print
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• During Jan-Jul'08, Print advertising
of ‘Shampoos/Conditioners’ category has seen a
growth of 61% compared to same period in 2007. |
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Zone wise advertising of ‘Shampoos/Conditioners’
brands in Print
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• During Jan-Jul '08, Publications
from 'North zone' had the highest advertising share of ‘Shampoos/Conditioners’
category i.e. 39% followed by 'West' and 'National' zone with
23% and 16% share respectively.
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Advertising of ‘Shampoos/Conditioners’ (Newspapers
vs. Magazines)
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• Advertising of ‘Shampoos/Conditioners’
category on Newspapers and Magazines was in the ratio of 75:25
during Jan–Jul ’08.
• ‘Women’s’
genre accounted for 64% of overall advertising of ‘Shampoos/Conditioners’
brands on Magazines followed by ‘News/Current Affairs’
and ‘General Interest’ magazines with 12% and
8% share respectively in Jan–Jul ‘08. |
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Top Advertisers of ‘Shampoos/Conditioners’ category
in Print during Jan-Jul'08 |
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• During Jan-Jul'08, the Top 10
advertisers share aggregates to 96% of overall advertising
of ‘Shampoos/Conditioners’ category in Print.
• 'Three N Products’, ‘L’Oreal
India Pvt Ltd’ and ‘Ban Labs Ltd’ were the
Top 3 advertisers of ‘Shampoos/Conditioners’ category
in Print during Jan-Jul'08.
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Top New Brands of ‘Shampoos/Conditioners’ category
in Print
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• ‘Ratan Satritha Plus’,
'Rusy Guard Shampoo' and 'Garnier Fructis Sleek & Shine'
were Top 3 new brands of ‘Shampoos/Conditioners’
category in Print during Jan-Jul '08.
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Advertising of ‘Shampoos/Conditioners’ in Newspapers
(Metro/Non Metro/Mini Metro)
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During Jan-Jul '08, 'Non Metro' Newspapers had the largest
advertising share of ‘Shampoos/ Conditioners’
brands followed by 'Mini Metro' and 'Metro' Newspapers.
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