Passenger vehicles advertising
in print up 13 pc during 2009: AdEx Analysis
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Subject: Overview of
Passenger Vehicles advertising in Print during 2009
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 13% growth in Print ad volumes
of ‘Passenger Vehicles’ sector during
2009 compared to 2008.
• ‘Tata Motors Ltd’
was the number one advertiser of ‘Passenger
Vehicles’ advertised in Print during 2009.
• ‘Mahindra Xylo’
topped the list of new ‘Passenger Vehicles’
advertised in Print during 2009.
• High share of Sales Promotional
ad campaigns in total ads of ‘Passenger
Vehicles’ advertised in Print during 2009.
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Share
of ‘Passenger Vehicles’ Sector in Print |
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• ‘Passenger Vehicles’ sector contributed
for 65% share of overall ‘Automobile’ sector Print
ad pie during 2009.. |
Volume
Growth of ‘Passenger Vehicles’ Sector in Print |
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• Print advertising of ‘Passenger Vehicles’
sector has seen growth of 13% during 2009 compared to 2008. |
| Top
Advertisers of ‘Passenger Vehicles’ Sector in
Print |
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• Tata Motors Ltd’ with 23% share topped the advertisers
list of ‘Passenger Vehicles’ in Print followed
by ‘Maruti Suzuki Ltd’ and ‘General Motors
India Ltd’ at 2nd and 3rd place with 20% and 11% share
respectively during 2009.
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| Top
New brands of ‘Passenger Vehicles’ Sector in Print |
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•‘Mahindra Xylo’, ‘Tata Indigo Manza’
and ‘Honda Jazz’ were the top 3 new brands of
‘Passenger Vehicles’ advertised in Print during
2009.
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Advertising
of ‘Passenger Vehicles’ sector in Newspapers and
Magazines was in the ratio of 97:3 during 2009. |
Share
of ‘Passenger Vehicles’ in ‘Metro/Non Metro/Mini
Metro’ Newspapers |
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• During 2009,’Non Metro’ Newspapers
recorded 50% share of overall advertising share of ‘Passenger
Vehicles’ in Newspapers followed by ‘Metro’
and ‘Mini Metro’ Newspapers with 34% and 17%
share respectively.
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Share
of Sales Promotion Ad Campaigns for ‘Passenger Vehicles’
Sector in Print |
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| • With 71%
share ‘Multiple Promotion’ leads among all the Sales
Promotional ad campaigns used for ‘Passenger Vehicles’
in Print followed by ‘Discount Promotion’ and ‘Finance
Schemes’ with 13% and 6% share respectively during 2009. |
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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