Automobile advertising in
print up 7% during 2009: AdEx Analysis
|
|
|
|
Subject: Overview of
Automobile sector advertising in Print during 2009
(Note: The entire analysis is based on Col*Cms)
|
|
|
| Highlights:
• Print advertising of ‘Automobile’
sector increased by 7% during 2009 compared to
2008.
• High advertising share
for ‘Passenger Vehicles’ under ‘Automobile’
sector in Print during 2009.
• ‘Tata Motors Ltd’
was the number one advertiser of ‘Automobile’
sector in Print during 2009.
• ‘Mahindra Xylo’
topped the list of new ‘Automobiles’
advertised in Print during 2009.
|
|
|
Share
of Automobile Sector in Print |
|
|
|
• During 2009, ‘Automobile’ sector had 6%
share in overall Print advertising. |
Volume
Growth of Automobile sector in Print |
|
|
• 7% growth in Print ad volumes of ‘Automobile’
sector during 2009 compared to same period in 2008. |
| Share
of Automobile sub sectors in Print |
|
|
• ‘Passenger Vehicles’ with 65% share led
the ‘Automobile’ sector advertising in Print followed
by ‘Motorcycles’ and ‘Commercial Vehicles’
sub sectors with 16% and 6% share respectively during 2009.
|
| Top
Advertisers of Automobile sector in Print |
|
|
• ‘Tata Motors Ltd’ with 18% share was the
top advertiser of ‘Automobile’ sector in Print
followed by ‘Maruti Suzuki Ltd’ and ‘General
Motors India Ltd’ with 13% and 8% respectively during
2009.
|
Top
New brands of Automobile sector in Print |
|
• ‘Mahindra Xylo’, ‘Bajaj Discover
DTS-SI’ and ‘Tata Indigo Manza’ were the
top 3 new brands of ‘Automobile’ sector in Print
during 2009.
• 7 of the top 10 new brands advertised under ‘Automobile’
sector belonged to ‘Passenger Vehicles’ sub
sector during 2009.
|
|
Advertising of ‘Automobile’
sector in Newspapers and Magazines was in the ratio of 97:3
during 2009. |
Share
of Metro/Non Metro/Mini Metro Newspapers for Automobile brands |
|
| • During 2009,
Non Metro Newspapers had accounted for 56% share of overall
advertising share of ‘Automobiles’ in Newspapers
followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 27% and 17% share respectively. |
Share
of Sales Promotion ad campaigns used for Automobile sector
in Print |
|
| • ‘Multiple
Promotion’ had the highest share i.e. 59% of total number
of Sales Promotional ads used for ‘Automobile’ brands
in print followed by ‘Discount Promotion’ and ‘Add
on Promotion’ with 18% and 8% share respectively during
2009. |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
