Clock advertising in Print
medium rises 48% in H1 2005 compared to H1 2004: AdEx study
August 25, 2005 |
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Key
Findings:
• 2002 saw maximum growth of 227% in Clock advertising
• 48% rise in Print advertising in H1 2005 compared
to H1 2004
• Ajanta Quartz Clock tops the brand list in H1 2005
• Gujarati is the most preferred language by Clock advertisers
• Newspapers were the thrust of advertisers
This week, AdEx India looks at the Clocks
category. Let’s take a look at the growth in Clock advertising
spends during the years 2001-04 in Print medium.
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• Maximum growth observed in 200
(227%) in 2002 .
• De-growth of 77% in Clock advertising in 2004
Has the category advertising spends in the
1st half of 2005 has increased compared to spends in the 1st
half of previous year in Print medium? The chart below gives
the answers
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• Growth of
48% in Clock advertising spends in the 1st half of 2005 compared
to the 1st half of 2004.
Let’s look at spends of Clock advertisers in Print during
the 1st half of 2005.
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• Only 3 advertisers
who add up to 100% share of total category advertising
• Ajanta Quartz Clocks tops advertising with 82% share
in Jan-Jun 2005.
Let’s analyze language preferred by Clock advertisers
during Jan-Jun 2005
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• Gujarati is the most preferred
language
• Marathi is in second position
Where do these ads appear more – in Newspapers or Magazines?
The pie diagram below gives the answer.
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• 86% of ads
in Newspapers whereas Magazines got 14%.
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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