Hair care sector
advertising in print up 14 pc in H1 ’09: AdEx Analysis
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Subject:
Overview of Hair Care sector advertising in Print during Jan-Jul’09
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of Hair Care sector
has seen growth of 14% during Jan-Jul '09 compared to
Jan-Jul'08.
• 'Hair Oils' was the most advertised
category under Hair Care sector in Print during Jan-Jul'09.
'Joy
• 'HUL' occupied the top position in the advertisers
list of Hair Care sector in Print during Jan-Jul'09.
• 'Dove Hair Fall Therapy System' was the top
new brand under Hair Care sector in Print during Jan-Jul'09.
• High advertising share of Hair Care brands in
Non Metro Newspapers during Jan-Jul'09. |
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Volume Growth of Hair Care sector
in Print
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Print ad volumes of Hair Care sector recorded growth of 14%
during Jan-Jul '09 compared to same period in 2008. |
Share
of Sub categories of Hair Care brands in Print during Jan-Jul'09 |
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During Jan-Jul ’09,'Hair Oils' has the highest share
i.e. 30% of overall Hair Care sector Print ad pie followed
by 'Hair Dyes' and 'Shampoos' each with 21% share. |
Growing
Hair Care categories in Print during Jan-Jul ‘09 |
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• 'Range of Hair Care Products' recorded the highest
growth in its Print ad volumes followed by 'Hair Conditioners'
and 'Hair Oils' during Jan-Jul '09 compared to Jan-Jul ‘08. |
| Top
advertisers of Hair Care sector in Print during Jan-Jul'09 |
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• 'HUL' with 11% share occupied the top position
among the advertisers of Hair Care sector in Print during
Jan-Jul'09.
• 'Ratan Ayurvedic Sansthan' and 'Ban Labs Ltd' each
with an equal share of 10% shared the 2nd position in the
advertisers list of Hair Care sector in Print during Jan-Jul
'09.
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| New
brands of Hair Care sector advertised in Print during Jan-Jul'09 |
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• Top 3 new brands of Hair Care sector advertised
in Print were 'Dove Hair Fall Therapy System', 'Clear Anti
Dandruff Shampoo' and 'Sunsilk Conditioners'.
• Top 10 list of new Hair Care brands advertised in
Print comprised of 4 brands from 'Shampoos' category and
3 were of 'Hair Oils' category during Jan-Jul'09.
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Hair Care sector advertising in Newspapers
and Magazines was in the ratio of 84:16 during Jan-Jul’09
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| Advertising
share of Hair Care sector in Non Metro, Metro and Mini Metro
Newspaper |
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• During Jan-Jul'09, 63% of Hair Care sector advertising
was in Non Metro Newspapers followed by 'Metro' and 'Mini
Metro' Newspapers.
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