TV channel promotion in print jump 29 pc
in Jan-June 2008 – AdEx Analysis
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Subject: Overview of Print advertising during H1 2008
- Part 2
(Note: The entire analysis is based on Col * Cms) |
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-1 Highlights:
• Print ad volumes has seen a rise of
5% during H1 '08 compared to H1 '07.
• Non Metro Newspapers had a larger share of overall
Print advertising during H1 '08.
• ‘Education' sector leads in Print advertising
during H1'08.
• ‘Tata Motors Ltd' was
number one advertiser in Print during Jan - Jun '08. |
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| Part
-2 Highlights:
• TV Channel Promotion in Print saw a rise
of 29% during Jan-Jun '08 compared same period in previous
year.
• Radio Channel Promotion grew by 73% during H1'08 compared
to H1'07.
• 'Edible Oil' category used maximum number of Print
Innovative ads during H1 '08.
• 'Discount Promotion' was most widely
used Sales Promotion in Print during H1 '08. |
Growth in TV Channel Promotion in Print during H1 '08
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• Compared to H1 '07, TV Channel
Promotion in Print recorded a rise of 29% during H1 '08.
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Growth in Radio Channel Promotion in Print during H1 '08
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During H1 '08, Radio Channel Promotion has seen a growth of
73% in Print compared to H1 '07.
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Share of Newspaper advertising (Main vs. Supplements)
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• Main Issue and Supplements were
used in an advertising ratio of 81:19 during H1'08.
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Top Categories using Print Innovative Ads during
H1 '08
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During H1 '08, 'Edible Oils' had the maximum share of Print
Innovative ads i.e. 14% followed by 'Tea' and 'Publications/Books'
with 10% and 8% share respectively. |
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Brand Promotion: 79% Sales Promotion: 13%
and Others: 8% |
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Analysis of Sales Promotional Ad Campaigns in Print during
H1 '08
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• Compared to H1’07 16%
growth in Sales Promotional ads on Print during H1 ’08.
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Among Sales Promotional ads, 'Discount Promotion’ was
used the maximum with 30% share followed by 'Multiple Promotion'
and 'Add on Promotion' with 23% and 19% share respectively.
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Top Advertisers using Sales Promotional Ad Campaigns in Print
during H1'08
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‘Tata Motors Ltd’, ‘Maruti Suzuki Ltd’
and ‘Bharat Sanchar Nigam Ltd’ were the top 3
advertisers using Sales Promotional ads in Print during H1
’08.
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Average Ads per Day advertised on Newspapers during H1'08
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• Average number of ads
advertised per day on Newspapers decreased by 5% during H1'08
compared to H1'07.
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Watch out for the sequel of the Newsletter which will show
an in-depth analysis of advertising in Print. , Which will
include TV and Radio Promotion in Print, Top New Brands
advertised in Print, Usage of Sales Promotion and more …
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For
more such analysis click here...
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