Beverages advertising in
print dips 5 pc during Jan-May ’10: AdEx Analysis
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Subject: Overview of
Beverages sector in Print during Jan-May ‘10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of ‘Beverages’
sector decreased by 5% during Jan-May ’10
compared to Jan-May ’09.
• ‘Aerated Soft
Drink’ and ‘Non Aerated Soft Drink’
the top 2 categories accounts for 67% share of
‘Beverages’ sector advertising in
Print during Jan-May ’10.
• ‘Pepsi Co’
was the top advertiser of ‘Beverages’
brands advertised in Print during Jan-May ’10.
• Maximum advertising share
of ‘Sugar Free Tealite’ among the
new brands of ‘Beverages’ sector in
Print during Jan-May ’10.
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Volume
growth of Beverages sector in Print |
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• During Jan-May ’10, ‘Beverages’
sector has recorded de growth of 5% in its Print ad volumes
compared to Jan-May ‘09. |
Share
of Beverages categories in Print |
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• ‘Aerated Soft Drink’ the top category
in advertising of ‘Beverages’ sector in Print
had 37% followed by ‘Non Aerated Soft Drink’ and
‘Squashes/Cordials/Syrups’ with 31% and 14% share
respectively during Jan-May ’10.
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| Top
advertisers of Beverages sector in Print |
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• ‘Pepsi Co’, ‘Coca Cola India Ltd’
and ‘Dabur India Ltd’ the top 3 advertisers of
the Beverages sector in Print accounted for 54% share during
Jan-May ‘10.
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| New
brands of Beverages sector advertised in Print |
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• The top 2 new brands i.e. ‘Sugar Free Tealite’,
‘Minute Maid Nimbu Fresh’ belonged to ‘Non
Aerated Soft Drink’ category and ‘Amrut Aqua’
from ‘Mineral Water’ category occupied 3rd position
in the top 10 new brands of ‘Beverages’ sector
advertised in Print during Jan-May ’10.
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Share
of Beverages sector in Metro/Non Metro/Mini Metro Newspapers |
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• ‘Beverages’ sector had 49% share in
‘Non Metro’ Newspapers followed by ‘Metro’
and ‘Mini Metro’ Newspapers with 28% and 16%
share respectively during Jan-May ‘10.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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