Print ad volumes up by 5 pc during first
quarter of 2008: AdEx Analysis
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Highlights:
• Print advertising up by 5% during Q1'08 compared
to Q1'07.
• Newspapers and Magazines were used in an advertising
ratio of 95:5 during Q1 ’08.
• ‘Social Advertisements' leads in Print advertising
during Q1'08.
• ‘BSNL' topped the advertisers
list in Print during Q1 '08.
• High share of advertising in Non
Metro Newspapers.
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(Note: The entire analysis is based on Col. Cms)
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Growth in Print Ad Volumes
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• Compared to Q1'07, Print advertising
registered growth of 5% in Q1'08..
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Newspapers and Magazines were used in an advertising ratio
of 95:5 during Q1’08.
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Share of Newspaper Advertising (Metro, Non Metro and Mini
Metro)
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• During Q1'08,
Non Metro Newspapers had the largest share of 51% followed
by Metro and Mini Metro Newspapers with 37% and 12% share
respectively.
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Share of Top Categories in Print during Q1'08
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•
Among all the categories 'Social Advertisements' had the maximum
share of 9% followed by 'Educational Institutions' and Properties/Real
Estate' with 7% and 4% share respectively during Q1 '08.
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Positioning of Top Advertisers in Q1'08 during Q1'07
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• ‘Bharat Sanchar Nigam
Ltd','Tata Motors Ltd' and 'SBI' were the top 3 advertisers
in Print during Q1'08.
• 7 of the top
10 Advertisers had registered a positive shift in their ranks
during Q1'08 compared to Q1'07. |
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Top Exclusive Advertisers in Print during Q1’08
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•
‘Planman Consultant India Pvt Ltd' was at number one
position in the Exclusive advertisers list in Print during
Q1'08.
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6 of the Top 10 Exclusive advertisers in Print belonged to
Government of India during Q1'08. |
Share of Print Advertising (National vs. Local)
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• National and Local
advertising in Print in the ratio of 77:23 during Q1 ‘08.
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