Automobile advertising dips 12 per cent in
print during 2007
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Highlights:
• Automobile advertising saw a dip of 12%
in Print during 2007 compared to 2006.
•‘Passenger Vehicles’
grabbed more than half of the Automobiles advertising share
in Print during 2007.
• High advertising of Automobiles on ‘General
Interest’ Newspapers and Magazines.
• 'Maruti Suzuki Ltd' topped the
chart of Automobile advertiser under ‘Passenger Vehicles’
category in Print.
•‘Hyundai I 10’ topped
the chart of new Automobile brands launched in Print during
2007.
•'Multiple Promotions’ were
preferred among all the sales promotions.
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(Note: The entire analysis is based on Col. Cms)
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Growth in ad volumes of Automobile sector
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• 11% drop in advertising of Automobiles in Print during
2007 compared to 2004.
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Share of categories of Automobile sector
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• Among all the Automobile categories,
‘Passenger Vehicles' leads with 56% share of advertising
followed 'Two Wheelers' with 32% share during 2007.
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Usage of Genre by Automobile sector during 2007
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'Automobile' magazines was at 3rd place closely followed by
‘Business/Finance/Economy' and 'Travel' magazines during
2007. |
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Tally of Automobile Advertisers in Print
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Compared to 2006, 35% increase
in Automobile advertisers in Print during 2007.
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Top 3 Advertisers under the Automobile categories
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‘Maruti Suzuki Ltd’ was the top advertiser
under ‘Passenger Vehicles’ in Print during 2007.
• ‘Tata
Motors Ltd’ which leads under the ‘Commercial
Vehicles’ took the 2nd position under ‘Passenger
Vehicles’ category.
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New brands launched in Print during 2007
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• Top 10 new Automobile brands launched in Print was
a mix of 7 brands of 'Cars/Jeeps' and 3 belonged to 'Two Wheelers'
category.
• 3 of the top 10 new brands of 'Cars/Jeep' were of
'General Motors India Ltd'.
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Usage of Sales Promotion in the Automobile sector
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Nearly half of automobile advertising was done using Sales
Promotion.
• Among all the Sales Promotions, 40% of advertising
was done using ‘Multiple Promotion’ followed ‘Price
Promotion’ and ‘Add on Promotion’ with 25%
and 20% share respectively during 2007.
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| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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