 Travel
& Tourism Advertising in Print registers growth of 29% in
2004
Mar 24, 2005 |
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Key Findings:
· 29% rise in Travel & Tourism Advertising in ‘04
compared to ’03 on Print.
· Q1 observes maximum advertising across 2000-04 in
Print.
· Of the total advertising in Travel & Tourism,
International/Private Tourism Spenders contributed 77% of
the share.
This week, AdEx India looks at the Travel
& Tourism category. First, let’s take a look at
Travel & Tourism advertising spends across the years in
Print.
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Travel & Tourism witnessed growth across 2000-04 with
maximum 54% growth in 2002, 32% growth in 2003 and 29% growth
in 2004 respectively.
Let’s also look at the advertising pattern of Travel
& Tourism spenders within quarters across 2000-04.
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| The maximum Travel
& Tourism advertising is seen during January-March across
2000-04 in Print.
Travel & Tourism advertisements come from International/private
players, States and advertising from Government. Lets look
at the percentage spends share from each sector in 2004.
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| The pie shows that
International/private spenders had 77% of the share whereas
State advertising had a 14% share and the remaining 9% share
was taken up by the Indian Government.
We shall be coming out with similar analyses on other categories
in the coming days.
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(Analysis from AdEx India- A Division
of TAM Media Research)
For
more such analysis click here...
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