Latest Newsletter from AdEx India, a division of TAM Media
Research
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Highlights:
• Chocolate advertising on Print saw a colossal
growth of 134% in Jan-Nov ’07 over Jan-Nov ’06.
• Maximum advertising of Chocolates during the 4th
quarter of 2005, 2006 and 2007.
• 26% of Chocolate advertising on Magazines during
Jan-Nov '07.
• High advertising on General Interest Newspapers
and Women based Magazines.
• Cadbury India Ltd. took the
lead under Chocolate category.
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(Note:
The entire analysis is based on Column Centimeters)
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Volume
growth of Chocolate advertising on Print |
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| • During Jan-Nov
’07, Chocolate advertising on Print rose by 1.3 times
as compared to the same period in 2006. |
| Quarterly
Chocolate advertising on Print |
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| • Chocolate
advertising showed a steady growth from Q2 to Q3 across the
year 2005, 2006 and 2007. |
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Zone wise split for Chocolate advertising during Jan-Nov ‘07 |
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| •
Chocolate advertising on National and Regional Publications
in the ratio of 82:18 during Jan-Nov ’07.
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| Share
of Newspaper vs. Magazines |
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Chocolate advertising on Newspapers and Magazines in the ratio
of 74:26 during Jan-Nov '07. |
Usage
of Genre for Chocolate advertising
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Among Magazine genres, ‘Women’ interest magazines
took the lead with a 26% share followed General Interest and
Entertainment (Movie/TV) magazines with 23% and 22% share respectively
during Jan-Nov ‘07. |
Chocolate
advertising on Metro, Non Metro and Mini Metro city
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• Chocolate advertisers on Print have a skew towards
Metro Publications.
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Top
Chocolate advertisers on Print during Jan-Nov ‘07
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| • Nestle India
stood 2nd in the list with a 37% share of overall Chocolate
ad pie on Print during Jan-Nov ‘07. |
| New
Chocolate brands launched on Print |
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• Nestle India advertised for its 2 new brands ‘Nestle
Munch Pop Choc’ and ‘Nestle Selections’ during
Jan-Nov ‘07. |
| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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