Advertising trend in Business magazines during Jan-Oct 2006:
AdEx study
Wednesday, November 22nd, 2006
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Key Findings:
• 19% rise in ad volumes
in Business magazines in Jan-Oct ’06 over Jan-Oct ’05
• Post 2nd quarter, rise is seen in advertising in
Business magazines across 2005-06
• Nearly 70%
share garnered by Fortnightly business magazines in Jan-Oct
‘06
• Banking, Finance & Investment
sector had the highest share among Business magazines during
Jan-Oct ‘06
• Hewlett Packard India, Ramdeo
Media and Microsoft Corporation topped advertisers in Business
magazines
This week AdEx India looks at the advertising trend in ‘Business
Magazines’ in Print during the period of Jan-Oct 2006.
(Note: The entire analysis is based in Volumes in Col. cm). |
Growth
in advertising in Business magazines during Jan-Oct ‘06
over Jan-Oct ‘05
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• 19% rise in advertising
volumes in Business magazines in Jan-Oct ‘06 over Jan-Oct
‘05
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| Quarterly
trend of advertising in Business magazines across 2005-06
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• Maximum share of advertising
seen in the third and fourth quarters in Business magazines
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| Periodicity
of Business magazines preferred by advertisers in Jan–Oct
‘06
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• Advertising skewed towards
Fortnightly business magazines during Jan-Oct ‘06
• Weekly magazines had 29% share of advertising |
| Top
5 Sectors advertised in Business magazines in Jan–Oct
2006
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• Banking/Finance/Investment
sector had the highest 26% share in Business magazines in Jan-Oct
‘06
• Corporate/Brand Image followed by Services
in 2nd and 3rd position on Business magazines with 13% and 12%
share respectively
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New
Categories advertised in Business magazines during Jan-Oct
2006
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•
Inverters was at the top among new categories that started
advertising in Business magazines during Jan-Oct ‘06
• Electronics in 2nd position among the new categories |
| Top
10 Advertisers in Business magazines in Jan–Oct 2006
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• Tough competition between
Hewlett Packard India, Ramdeo Media and Microsoft Corporation
that occupied Top 3 positions among advertisers in Business
magazines in Jan-Oct ‘06
• ICICI Bank in 4th
position
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| Top
New Advertisers in Business magazines in October 2006
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• NIIT topped list of Top
10 New advertisers that advertised for the first time in October
in Business magazines
• House of Pearl Fashions and
Cairn India also started advertising on Business magazines in
October 2006
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| Top
Exclusive Brands advertising only in Business magazines among
all genres of magazine in Jan-Oct ‘06
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• Dalal Street magazine
topped the list of Exclusive brands that advertised only in
Business magazines (among all magazine genres) during Jan-Oct
‘06
• www.apnamoney.com in 2nd position was
loyal to Business magazines
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Share
of Color vs B/W ads used in Business magazines in Jan-Oct
‘06
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| • Maximum 85% share of
Colour ads used in Business magazines while 15% share of B/W
ads in Jan-Oct ‘06 |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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