Print advertising growth up 6 pc during January-September
2008: AdEx Analysis
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Subject: Overview of Print advertising
during Jan-Sep ‘08 - Part 1
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising has seen growth of
6% during Jan-Sep '08 compared to Jan-Sep '07.
• Non Metro publications contributed
for more than 50% share of overall advertising in Newspapers
during Jan-Sep '08.
• 'Education' sector was the
top sector in Print advertising during Jan-Sep '08.
• ‘Tata Motors Ltd' was
the number one advertiser in Print advertising during
Jan-Sep '08. |
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Volume Growth of Print advertising during Jan-Sep '08
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During Jan-Sep '08, Print advertising recorded a growth of
6% compared to Jan-Sep '07. |
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Print advertising in Newspapers
and Magazines was in the ratio 95:5 during Jan-Sep ’08. |
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Print advertising in Newspapers (Metro, Non Metro and Mini
Metro)
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• During Jan-Sep '08, Non Metro
newspapers had maximum share of overall advertising in Newspapers
followed by 'Metro' and 'Mini Metro' newspapers with 35% and
12% respectively.8.
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Top Sectors advertised in Print during Jan-Sep '08
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• ‘Education' sector had
the maximum share of Print ad pie during Jan-Sep '08 followed
by 'Services' and 'Banking/Finance/Investment' with 12% and
10% share respectively.
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Top Categories in Print during Jan-Sep '08 |
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• ‘Educational Institutions',
'Social Advertisements' and 'Properties/Real Estate' were
the Top 3 categories in Print advertising during Jan-Sep '08.
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Rank Displacement of Top 10 Advertisers in Print during Jan-Sep
'07
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• ‘Tata Motors Ltd', 'Maruti
Suzuki Ltd' and 'Bharat Sanchar Nigam Ltd' were the Top 3
advertisers in Print during Jan-Sep '08.
• Compared to Jan-Sep ’07,'
SBI', 'Pantaloons Retail India Ltd', 'Hyundai Motor India
Ltd' and 'Cox & kings India Ltd' had moved up in their
respective ranks to be in the Top 10 advertisers list of Jan-Sep'08.
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Top
Exclusive Advertisers in Print during Jan-Sep'08
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‘Ministry of Steel', ‘Arunachal Pradesh State Lotteries'
and 'Multani Pharmaceuticals Ltd' were the Top 3 Exclusive advertisers
in Print during Jan-Sep '08. |
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