Retail sector print ads grow
31 pc during Jan-Aug 2010: AdEx Analysis
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Subject: Overview of
Retail sector advertising in Print during Jan-Aug‘10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print ad volumes of 'Retail'
sector grew by 31% during Jan-Aug*'10 compared
to Jan-Aug’09.
• 'Independent Retailers'
category accounts for 2/3rd of 'Retail' sector
Print ad pie during Jan-Aug*'10.
• 'Pantaloons Retail India
Ltd' occupied the top position among the advertisers
of 'Retail' sector in Print during Jan-Aug*'10.
• Half of 'Retail' sector
advertising in Non Metro Newspapers during Jan-Aug*'10.
• More than 45% of 'Retail' sector ads used
'Sales Promotion' ad campaigns in Print during
Jan-Aug*'10.
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The
Retail sector is further divided into Independent Retailers,
Other Retail Categories and Display Shop segments. Shops like
the Pantaloons, D Mart etc form the Independent Retail
category. The Display shop category
consists of all the display retail shops like A to Z Footwear,
Afia Travels etc. Local retailers of companies for e.g. retailers
of Samsung refrigerators are classified as the Retail
categories. |
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Volume
Growth of Retail sector in Print during Jan-Aug*’10 |
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• Compared to Jan-Aug'09, 31% growth in Print ad volumes
of 'Retail' sector during Jan-Aug*'10. |
Share
of categories under Retails sector in Print |
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•‘ 'Independent Retailers' had the highest share
i.e. 64% of overall advertising share of 'Retail' sector in
Print followed by 'Other Retail Categories' and 'Display Retail
Shops' with 21% and 16% share respectively during Jan-Aug*'10.
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| Top
10 Key Advertisers of Retail sector in Print |
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• 'Pantaloons Retail India Ltd', 'Vishal Retail Ltd'
and 'Reliance Retail Ltd' were the top 3 advertisers of 'Retail'
sector in Print during Jan-Aug*'10. |
| Advertising
of ‘Retail’ sector in Newspapers and Magazines
was in the ratio of 97:3 during Jan-Aug*’10. |
| Share
of Retail sector advertising in Metro/Non Metro/Mini Metro
Newspapers |
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• During Jan-Aug*'10,Non Metro Newspapers contributed
for 50% share of overall advertising of 'Retail' sector in
Newspapers followed by Metro and Mini Metro Newspapers with
36% and 15% share respectively. |
Usage
of Sales Promotional ad campaigns for Retail sector in Print |
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• 'Multiple Promotion' contributed for 39% share
of total number of the Sales Promotional ad campaigns used
for 'Retail' sector in Print followed by 'Discount Promotion'
and 'Add on Promotion' with 32% and 14% share respectively
during Jan-Aug*'10.
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