Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Advertising
by Telecom Industry in Print in H1 of 2007 |
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Highlights:
• Telecom industry had 6% growth in Print ad
volumes during H1'07 over H1'06
• Telecommunication Services & Equipment advertised
in the ratio of 65:35
• Telecommunication Equipment saw a colossal growth
of 93% during H1'07 compared to H1'06
• Equal advertising in publications from South and West
Zones
• ‘Reliance Communications’ led the advertising
for Service providers, whereas ‘Nokia’ was at
number one position in Telecom equipment advertising
• Combination and Price promotions preferred by Telecom
sector
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This
week, AdEx India analyzes the advertising trends of Telecom
Sector on Print in the first half of 2007. Note: The entire
analysis is based in Volumes (Col. cms)
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| Volume
Growth in Telecom Sector advertising
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14% more brands advertised in the Telecom sector in H1 07 compared
to the same period previous year.
• Telecom sector
had a 5% share in overall advertising in Print in H1 07. |
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Segregation of the Telecom Sector
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Telecom
Sector is divided broadly into 3 categories:
- Telecommunication Equipment: Ads related
to Mobile phones and all Telecom equipment.
- Telecommunication Services: Ads related
to Basic Services, Cellular Services, Internet along with
Telecom services, etc.
- Corporate /Public Issues: Corporate advertising
as well IPO related ads.
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| Segmentation
of advertising of Telecom sector
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• Telecom
services had a share of 65% in advertising, out of which 97%
was by Cellular Phone services.
• Under Telecom Equipment, Cellular Phones advertising
had a share of 81%
• There was no Corporate/Public Issue advertising in
H1’07.
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Segment-wise
growth in Telecom Sector |
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Telecommunication Equipment exhibited tremendous growth of 93%
in ad volumes whereas Telecom services had a drop of 14% in
H1 ‘07 over H1 ’06. |
Zone-wise
share of advertising by Telecom sector in H1’07 |
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Telecom Services chose South Zone publications whereas Telecommunication
Equipment segment preferred West Zone publications for advertising.
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The
Top 5 players in Print in H1 of 2007 |
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Nokia was the strongest contender in Telecom Equipment advertising
with 39 brands.
• In Telecom Services, Reliance Communications took
the No. 1 position with 53 brands, whereas BSNL ranked 2nd
with 65 different services. |
New
Telecom Equipment & Services Brands advertised |
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• Overall,
there were 154 new service ads whereas 104 new mobile handsets
were launched in H1’07.
• New Service providers
list saw 2 services related to events like:
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'Reliance Sachin Nazara Pack’:
Reliance got Sachin to advertise their ‘World Cup
Pack ‘.
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IDEA IIFA Star Ki Talaash’:
IIFA and Idea Cellular gave two Indian fans an opportunity
to become a star at the IIFA weekend in Yorkshir
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Share
of Sales Promotion in H1 of 2007 |
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| • Combination
promotional ads were used the most by Telecom Service providers
whereas Price promotions were preferred by Telecom Equipment
makers. |
| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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