Insurance sector advertising
in print up 3 pc in FY09: AdEx Analysis
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Subject:
Overview of Insurance Sector advertising in Print during FY
08 -09
(Note: The entire analysis is based on Col*Cms) |
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Highlights:
• Print Advertising of 'Insurance Sector'
has seen growth of 3% during the FY 2008-09 compared
to FY 2005-06.
• 'Life Insurance' sector garnered
70% share of overall 'Insurance Sector' Print ad pie
during FY 2008-09.
• 'LIC' leads in Print advertising
of 'Insurance Sector' during the current fiscal year.
• 'LIC Jeevan Varsha' topped the list of new brands
of 'Insurance Sector' advertised in Print during current
fiscal year.
• More than half of the 'Insurance
Sector' advertising on 'Non Metro' Newspapers during FY
2008-09. |
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Volumes Growth of Insurance Sector
in Print during FY 2008-09
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During FY 2008-09, 2% decline in Print ad volumes of 'Insurance
Sector' compared to FY 2007-08. |
Quarterly
advertising share of Insurance Sector in Print
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High share of 'Insurance Sector' advertising in Print during
the 4th quarter of current and last fiscal year.. |
| Contribution
by the Sub Sectors of Insurance Sector in Print during FY
2008-09 |
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• During FY 2008-09, advertising of 'Life Insurance'
and 'Non Life Insurance' sector was in the ratio of 70:30.
• 'General Health/Accidents Insurance' contributed the
highest (58%) of overall 'Non Life Insurance' sector advertising
in Print followed by 'General Insurance' and 'General Agriculture
Insurance' with 30% and 5% share respectively during the current
fiscal year.
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| Top
Advertisers of Insurance Sector in Print during FY 2008-09 |
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• 'LIC', 'Employee State Insurance Corporation' and
'Sahara India Life Insurance Co' the Top 3 key players of
'Insurance Sector' together contributed for 52% share in
Print during FY 2008-09.
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| Top
New Brands of Insurance Sector in Print during FY 2008-09
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LIC's 3 brands viz. 'LIC Jeevan Varsha', 'LIC Jeevan Aastha'
and 'LIC Market Plus 1' occupied the top 3 position in the Top
10 list of new brands of 'Insurance Sector' advertised in Print
during the current fiscal year.
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Advertising of Insurance Sector
in Newspapers and Magazines was in the ratio of 96:4.
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Contribution of Metro, Non Metro and Mini Metro Newspapers
in advertising of Insurance Sector |
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• During FY
2008-09, maximum advertising share of 'Insurance Sector' was
on 'Non Metro' Newspapers followed by 'Metro' and 'Mini Metro'
Newspapers with 35% and 11% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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