Commercial Vehicles Advertising
in Print grew by 56% in Q1 '05: AdEx study
June 23, 2005 |
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Key Findings:
• 56% rise in Print advertising in Q1 '05 compared to
Q1 '04.
• Since 2000, 2004 observed de-growth in advertising.
• Tata Motors topped advertising in Q1'05.
• B/W ads were the choice of Advertisers in Q1 2005.
In our series on the automobile sector, this week AdEx India
looks at the 'Commercial Vehicles' segment. The graph
below shows the growth of print advertising in the 1st quarter
of 2005 compared to the same quarter in 2004 .
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• Advertising grew by 56% in the
1st quarter of '05 compared to Q1'04.
Now let's take a look at the growth of Commercial
Vehicles advertising in Print across the years 2001-04.
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• Highest growth
seen in 2003 (52%).
• 2004, the only year to show a dip in advertising (-7%).
The table below shows the Top 5 advertisers in Print media in
the 1st quarter of 2005.
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Tata Motors Ltd tops advertising in the 1st quarter of 2005.
• Force Motors Ltd is in 2nd position
Do commercial vehicles advertisers prefer B/W or Colour ads?
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• Maximum usage of B/w ads (79%) whereas 21% usage of
Colour ads.
We shall be coming out with similar analyses on other categories
in the coming weekdays.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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