IT sector advertising in
print drops 10 pc in Jan-Aug ’09: AdEx Analysis
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Subject:
Overview of IT sector advertising in Print during Jan-Aug‘09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print ad volumes of IT sector
declined by 10% during Jan-Aug ’09 compared
to Jan-Aug ’08.
• ‘Laptops/Notebooks’
category led IT sector advertising in Print during
Jan-Aug ’09.
• ‘Dell Inspiron
15’ occupied the top position in the list
of new IT products advertised in Print during
Jan-Aug ’09.
•‘Dell Inspiron 15’
occupied the top position in the list of new IT
products advertised in Print during Jan-Aug ’09. |
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Volume Growth of IT sector in Print
during Jan-Aug'09
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IT sector advertising in Print has recorded de-growth of 10%
during Jan-Aug ’09. |
Share
of IT categories in Print during Jan-Aug '09 |
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‘Laptops/Notebooks’ category accounted for 49%
share of overall IT sector advertising in Print followed by
‘Corporate/Brand Image’ and ‘Software’
category with 16% and 9% share respectively during Jan-Aug
’09.
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| Top
Advertisers of IT sector in Print during Jan-Aug'09 |
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• ‘Dell Computer Corporation’, ‘Hewlett
Packard India Ltd’ and ‘Acer India (Pvt) Ltd’
were the Top 3 advertisers of IT sector in Print during Jan-Aug
‘09.
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| New
brands of IT sector advertised in Print during Jan-Aug '09 |
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• ‘Dell Inspiron 15’, ‘Acer Aspire
Timeline 4810T’ and ‘Global Peripherals’
were the top 3 new IT brands advertised in Print during Jan-Aug
’09.
• 2 of the Top 10 new IT brands advertised
in Print belonged to ‘Acer India (Pvt) Ltd’ during
Jan-Aug ’09.
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Advertising of IT products in Newspapers
and Magazines was in the ratio of 89:11 during Jan-Aug ‘09 |
| Advertising
of IT brands in Metro Non Metro and Mini Metro Newspapers |
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• Metro Newspapers accounted for 45% share of overall
IT sector advertising in Newspapers closely followed by
Non Metro Newspapers with 42% share during Jan-Aug ’09.
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| Share
of Sales Promotion ad campaign used for IT brands in Print
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• Sales Promotion ad campaigns
constituted 18% share of total IT sector ads in Print during
Jan-Aug ‘09.
• ‘Add on Promotion’
was the top ad campaign accounting for 36% share of all the
Sales Promotion campaigns used for IT brands in Print followed
by ’Discount Promotion’ and ‘Multiple Promotion’
with 28% and 16% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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