Snapshot of print advertising
during H1 2010 – Part 2: AdEx Analysis
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Subject: Snapshot of
Print advertising during H1 2010 – Part 2
(Note: The entire analysis is based on Col*Cms)
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Highlights:
Print Advertising - Part 1
• ‘Education’ sector was
the top sector in Print advertising during H1 ‘2010.
• Maximum advertising for ‘Educational
Institutions’ category in Print during H1 ‘2010.
• ‘Tata Motors Ltd’
leads in Print advertising during H1 ‘2010.
• Print advertising skewed towards
Newspapers during H1 ‘2010. |
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Highlights:
Print Advertising (Top 3 Sectors) - Part 2
Education
• Print ad volumes of ‘Education’
sector up by 2% during H1 ‘2010 compared
to H1 ‘2009.
• High advertising share
of ‘Educational Institutions’ category
in Print during H1 ‘2010.
• ‘Planman Consultant
India Pvt Ltd’ topped the advertisers list
of ‘Education’ sector in Print during
H1 ‘2010.
Services
• 39% growth in Print ad
volumes of ‘Services’ sector during
H1 ‘2010 over H1 ‘2009.
• ‘Properties/Real
Estates’ category had the max. share of
‘Services’ sector Print ad pie during
H1 ‘2010.
• ‘Naaptol.com’
was the number one advertiser under ‘Services’
sector in Print during H1 ‘2010
Banking/Finance/Investment
• Print advertising of ‘Banking/Finance/Investment’
sector increased by 60% during H1 ‘2010
compared to H1 ‘2009.
• ‘Public Issues’
was the top category of ‘Banking/Finance/Investment’
sector in Print during H1 ‘2010.
• ‘SBI (State Bank
Of India)’ leads in advertising of ‘Banking/Finance/Investment’
brands in Print during H1 ‘2010.
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Volume
Growth of Education sector in Print during H1 ‘2010 |
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• During H1 ‘2010, ‘Education’ sector
has seen increase of 2% in its Print ad volumes compared to
same period in 2009. |
Share
of categories under Education sector in Print during H1’2010 |
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• Top 3 categories of Education sector viz. ‘Educational
Institutions’, ‘Coaching Centre/Competitive Exam’
and ‘Computer Education’ together contributed
for 94% share of overall ‘Education’ sector Print
ad pie during H1 ‘2010. |
| Top
Advertisers of Education sector in Print during H1’2010 |
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• ‘Planman Consultant India Pvt Ltd’, ‘Vellore
Institute of Technology’ and ‘Career Point’
were the top 3 advertisers of ‘Education’ sector
in Print during H1 ‘2010.
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| Volume
Growth of Services sector in Print |
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• Compared to Jan-Jun ’09, ‘Services’
sector has seen growth of 39% in its Print ad volumes during
Jan-Jun ‘10.
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| Share
of categories of Services sector in Print during Jan-Jun ‘2010 |
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‘Properties/Real Estates’ with 32% share leads
in advertising of ‘Services’ sector in Print during
Jan-Jun ‘2010. ’Hospital/Clinics’ and ‘Internet
Service-B2C & Online Shopping’ with 20% and 11%
share occupied the 2nd and 3rd position among the top 10 list
of categories of ‘Services’ sector in Print during
Jan-Jun ‘2010.
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| Top
Advertisers of Services sector in Print |
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‘Naaptol.com’, ‘Home Shop 18 India Ltd’
and ‘Kesari Tours’ were the top 3 advertisers
of ‘Services’ sector in Print during Jan-Jun ‘2010.
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| Volume
Growth of Banking/Finance/Investment sector in Print |
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During H1‘2010, ‘Banking/Finance/Investment’
sector recorded growth of 60% in its Print ad volumes compared
to H1‘2009.
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| Share
of categories under Banking/Finance/Investment sector in Print |
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•
‘Public Issues’, ‘Life Insurance’
and ‘Mutual Funds’ were the top 3 categories of
‘Banking/Finance/Investment’ sector in Print during
H1 ‘2010.
• Top 10 categories accounted for 49% of overall advertising
share of ‘Banking/Finance/Investment’ sector in
Print during H1 ‘2010.
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| Top
Advertisers of Banking/Finance/Investment sector in Print |
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‘SBI (State Bank Of India)’, ‘Life Insurance
Corp Of India’ and ‘Jaypee Infratech Limited’
were the top 3 advertisers of ‘Banking/Finance/Investment’
sector in Print during H1 ‘2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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