FMCG sector advertising in
print up 5 pc during 2008: AdEx Analysis
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Subject: Overview of FMCG sector advertising in Print
during 2008
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 5% rise in Print ad volumes of FMCG
sector during 2008 compared to 2007.
• 'Personal Healthcare' garnered
a high share of 45% of overall FMCG sector advertising
in Print during 2008.
• Maximum advertising of FMCG
products in North Zone Publications during 2008.
• 'HUL' followed the number one
advertisers 'Ratan Ayurvedic Sansthan' of FMCG sector
in Print during 2008.
• 'Wheel Active Easy Wash Range' was the top new
brand advertised under FMCG sector in Print during 2008.
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Volume Growth of FMCG Sector in Print during 2008
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Compared to 2007, Print advertising of FMCG sector has increased
by 5% in 2008..
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Share of sub categories of FMCG sector in Print during 2008
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• During 2008, 'Personal Healthcare'
segment had maximum share i.e. 45% of overall FMCG sector
advertising in Print followed by 'Food & Beverages' and
'Personal Care/Personal Hygiene' with 20% and 13% share respectively.
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FMCG brands used Newspapers
and Magazines in the ratio 87:13 in 2008 |
Zone wise advertising share of FMCG sector in Print
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• During 2008, Publications from
'North zone' had the highest share of FMCG brands i.e. 33%
share followed by 'West' and 'South' zone publications with
31% and 14% respectively.
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Top Advertisers of FMCG sector in Print during 2008 |
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• During 2008, 'Ratan Ayurvedic
Sansthan', 'Hindustan Unilever' and 'Multani Pharmaceuticals
Ltd' were the top 3 advertisers of FMCG sector in Print.
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Top New brands of FMCG sector in Print
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• During 2008, 'Wheel Active
Easy Wash Range', 'Mankind Kaloree 1' and 'Facia Glamor Hair
Color' were the top 3 new brands of FMCG sector advertised
in Print.
• Top 10 new FMCG brands
advertised in Print were a mix of 3 brands each of ‘Hair
Care’ and ‘Personal Care/Personal Hygiene’
sub category during 2008.
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Share
of FMCG sector in Metro /Non Metro/ Mini Metro Newspapers
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During 2008, 'Non Metro' Newspapers had the largest share of
FMCG brands followed by 'Metro' and 'Mini Metro' Newspapers
with 22% and 14% share respectively.
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