Branded Jewellery advertising
in Print medium grew by 66% in H1 2005: AdEx study
September 22, 2005 |
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Key Findings:
• Growth in Branded Jewellery advertising across last
four years.
• Wedding season is the most preferred time for advertising.
• 66% rise in advertising spends in 1st half of 2005 compared
to 1st half 2004.
• Platinum Guild International & Sangini Diamond Jewellery
top the brand list in 1st half of 2005
• Branded Jewellery spenders prefer Newspapers for advertising.
This week, AdEx India looks at the ‘Branded
Jewellery’ category. Let’s take a look at the
growth in Branded Jewellery advertising spends during 2000
to 2004 in Print medium.
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• 2001 observed maximum growth (87%)
• 73% rise in Braded Jewellery advertising in 2004 compared
to 2003
Which period during the year is most preferred by Branded
Jewellery advertisers? The graph below gives the answer. |
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• Branded Jewellery
advertisers prefer the Wedding season the most for advertising
Let’s check out whether the category advertising spends
in the 1st half of 2005 show a rise or dip compared to its spends
in the 1st half of the previous year in Print medium. The chart
below gives the answers. |
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• 66% rise in advertising spends in the 1st half of
2005 compared to the 1st half of 2004 in Print medium
Let’s look at the Top 10 brands of Branded Jewellery
along with advertisers in Print advertising during the 1st
half of 2005. |
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• Platinum
Guild International & Sangini Diamond Jewellery top advertising
in the 1st half of 2005
What kind of publication -- Newspapers or Magazines –
were preferred by Branded Jewellery advertisers in the 1st half
of 2005? The pie below gives the answers |
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• 77% of the
advertising spends went to Newspapers
• Magazines got 23% advertising spends
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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