Mineral Water advertising grew
20% in H1 2005: AdEx study
October 22, 2005 |
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Key Findings:
• 20% rise in ad spends in the 1st half of 2005 compared
to 1st half of 2004
• Except 2003, Mineral Water advertising
dipped across 2001-04.
• The first halves were most
preferred period for advertising
• Aquafina Mineral
Water tops the brand list in Print in the 1st half of 2005
• Mineral Water advertisers prefer general interest newspapers
This week, AdEx India looks at the Mineral
Water category. Let’s take a look at the growth
in Mineral Water advertising spends during the years 2000-04
in Print medium. |
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| •
Except 2003, Mineral Water advertising observed a dip
• Maximum 74% dip in Mineral Water advertising in 2004
Which period is the most preferred by Mineral Water advertisers
across the year? The graph below gives the answer. |
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• Maximum advertising
happens during the first half of the year.
Does Mineral Water advertising show any rise/dip in the 1st
half of 2005 compared to the 1st half of the previous year in
Print medium? The chart below gives the answers. |
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• 20% rise in advertising spends in the 1st half
of 2005 compared to the 1st half of 2004 in Print medium
Let’s look at the Top 5 Mineral Water brands, along
with advertisers, in Print during the 1st half of 2005.
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• Aquafina
Mineral Water tops advertising in the 1st half of 2005
Which were more preferred -- newspapers or magazines -- by Mineral
Water advertisers in the 1st half of 2005? The pie below gives
the answers.
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• 84% of ad
spends went to Newspapers
• Magazines got 16% share
of ad spends
Which type of publications were preferred by Mineral Water advertisers
in the 1st half of 2005? The pie below gives the answers |
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• General
Interest Newspapers were the choice
• Equal advertising spends in general interest and film
magazines
We shall be coming out with similar analyses on other categories
in the coming days. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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