Print Growth
of 42% in Noodles/Pasta advertising in Jan-May ’05 compared
to Jan–May ’04 July 20, 2005 '05: AdEx study
July 22, 2005 |
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Key Findings:
• Growth of 42% in Noodles/Pasta advertising in Jan-May
’05 compared to Jan–May ’04.
• 2004
observes the highest growth across 2001-04.
• ‘Maggi
Vegetable Atta Noodles’ rules advertising during Jan-May
‘05.
• English –the most preferred language
by Noodles/Pasta advertisers.
• Magazines, the thrust
of Advertisers.
• General Interest Publications gets
max. advertising.
This week, AdEx India
looks at the ‘Noodles/Pasta’
category. The chart below shows the growth of ‘Noodles/Pasta’
advertising in Press during the years 2001-04.
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| •
2003 observes a de-growth of 25%.
•Highest growth in 2004 (41%) across the last four years
whereas 16% in 2002.
The table below shows the growth in advertising
in Press during Jan-May 2005 as compared to Jan-May 2004.
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• 42% rise
in advertising in Jan-May ’05 compared to Jan-May ’04.
The table below shows the Top Advertisers in Press, along with
their brands, during Jan–May 2005
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• Out of the entire advertising share, 100% is contributed
by the top 5 advertisers
• ‘Maggi Vegetable Atta Noodles’ rules Print
advertising (92% share) during Jan–May 2005
Let’s analyze the language preferred by Noodles/Pasta
advertisers during Jan–May 2005.
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• English,
the most preferred language.
• Bengali at second position
Where do these ads appear more - Newspapers or Magazines? The
pie diagram below gives the answer. |
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• 56% of ads
in Magazine whereas Newspapers gets 44% share
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Finally, let’s look at the type of Publication Genre used
by the Noodles/Pasta advertisers. |
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• Maximum
usage of General Interest Publications
• Women’s Magazine at 2nd position with 27%
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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