Social advertisements in print grows 33 per cent during
Jan-Nov 2006
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Key Findings:
• 33% growth in ad volume of Social Advertisements in
Jan–Nov ’06 over Jan–Nov ’04 in Print
• Government garnered 93% share in Social advertisements
in Print in Jan-Nov 06
• A high share of Social ads by ‘Central/State Government’
in Print
• Social ads skewed towards Northern publications in Jan-Nov
2006
• Non Metro city newspapers garnered the maximum 56% share
of Social Ads
• ‘Ministry of Health & Family Welfare’
topped the Social Advertisements in Print during Jan-Nov 06
This week AdEx India looks at the advertising trend in ‘Social
Advertisements’ in Print during the period of Jan-Nov
2006
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Growth
in Social Advertisements in Print during Jan-November across
2004-06
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• 33% rise in advertising
volume of Social Advertisements in Print in Jan-Nov 2006 over
Jan-Nov 04
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| Type
of Social Advertisements in Print in Jan–Nov 2006
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• Government contributed
the highest 93% share in Social Advertisements in Print in Jan-Nov
06
• Non-Government advertisers contributed a small 7% share
of Social Ads
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| Classification
of type of messages in Social Advertisements in Print during
Jan-Nov 2006
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• Central/State Government
had the maximum share in Social advertisements in Print in Jan-Nov
2006
• Family Welfare related ads followed with 23% share
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wise contribution of Social Ads in Print during Jan-Nov 06
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• A high 39%
share of Social ads in Northern publications in Jan-Nov 06
• Southern publications followed with 23% share
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Share
of Social Ads in Metro, Mini Metro and Non-Metro city newspapers
during Jan-Nov 06
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•
Social Ads skewed towards Non Metro city newspapers in Jan-Nov
06
• Metro city newspapers had a 33% share
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| Top
5 Advertisers in Social Advertisements on Print in Jan-Nov
06
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• Ministry of Health &
Family Welfare had the maximum 23% share of advertising in Jan-Nov
06
• Government of India at 2nd position with 14% share
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| Top
5 New Social Ads in Print in the month of October-November
2006
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• Ministry of Labour
& Employment topped among the new Social ads in Print
in October-November 2006
• Ministry of Company Affairs on 2nd position among the new Social Advertisements
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| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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