Latest Newsletter from AdEx India, a division of TAM Media
Research
|
|
|
| Snapshot
of OTC advertising in Print during Jan-Sept ’07
|
|
|
|
Highlights:
•Print advertising of OTC (Over the Counter)
sector grew by 9% during Jan-Sept '07.
•OTC sector advertising at maximum during 1st and
3rd quarters of 2006 and 2007.
•High advertising of 'Range of OTC Products' in Print
during Jan-Sept '07.
•General Interest Newspapers and
Women’s Magazines were preferred by OTC players.
•‘Multani Pharmaceuticals'
moved to No. 1 spot during Jan-Sept '07 from 6th place in
Jan-Sept '06.
•‘Cipla I-Pill' was the most advertised new
brand in Print.
|
(Note:
The entire analysis is based on Column Centimeters)
|
Volume
Growth of OTC sector in Print |
|
|
| •OTC
sector had 2% share in total Print advertising during Jan-Sept'07.
•Newspapers and Magazines were used in an advertising
ratio of 95:5. |
| Quarterly
advertising share of OTC sector |
|
•‘Shree
Baidyanath Ayur Bhawan’ and ‘Zandu Pharmaceutical
Work Ltd’ led the advertising during Q1 ‘07,
whereas ‘Ratan Ayurvedic Sansthan’ and
‘Multani Pharmaceuticals Ltd’ contributed
maximum share during Q3 '07.
•During 3rd quarter of 2007 the advertising volume of
OTC sector was36% more compared to the 2nd quarter but was
5% less compared to the 1st quarter of 2007. |
|
Segmentation of OTC sector during Jan-Sept ‘07 |
|
|
| •‘Multani
Pharmaceuticals Ltd’ and ‘Ratan Ayurvedic
Sansthan’ advertised the most under 'Range of OTC
products' during Jan-Sept '07.
•‘Shital
Prasad & Sons’ and ‘Shree Baidyanath
Ayur Bhawan’ led the advertising of ‘Vitamins/Tonic
& Health Supplements’
•‘Antiseptic
Creams/Liquids’, ‘Artificial Sweeteners’
and ‘Petroleum Jelly’ recorded maximum advertising
growth during Jan-Sept '07 over Jan-Sept '06. |
| Usage
of Genre by OTC sector during Jan-Sept ‘07
|
|
•69%
of advertising volume on General Interest Newspapers
was contributed by 'Range of OTC Products', ‘Vitamins/Tonics/Supplements’
and ‘Health Stimulant/Ginseng’ during Jan-Sept
‘07.
•Apart from 'Range of OTC Products',
‘Contraceptives’ brands were the 2nd most advertised
segment in Women’s Magazines.
|
Positioning
of top advertisers of OTC sector during Jan-Sept '07
|
| |
•‘Maharshi
Badri Pharmaceutical' moved up to 8th place in Jan-Sept
'07 from its 83rd place in Jan-Sept '06.
•‘Ratan Ayurvedic Sansthan’,
‘Shital Prasad & Sons’ and ‘Zandu Pharmaceutical
Works Ltd’ maintained their ranks across both the periods.
|
Top
New Brands of OTC sector advertised in Print during Jan-Sept
‘07
|
| |
| •Overall
563 new OTC brands were advertised in Print during Jan-Sept
'07%.
•The top 10 new brands list had 3 under ‘Range
of OTC Products’ and 2 from ‘Condoms’ category.
|
|
| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
Siddhartha
Mukherjee
Vice President - Communications
TAM Media Research Pvt. Ltd
Mafatlal Chambers – B
N M Joshi Marg
Lower Parel (East)
Mumbai – 400 013
India
Tel:
+91 22 56531205
Mobile: +91 9820082516
E-mail: Siddhartha@tamindia.com
Website: www.tamindia.com
For
more such analysis click here...
|
| |
