Snapshot on Life Insurance
advertising on Print during Jan-Sep 2010– AdEx Analysis
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Subject: Snapshot on Life Insurance advertising on
Print during Jan-Sep 2010
(Note: The entire analysis is based on Secondages)
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| Highlights:
• Among the Insurance sector, ‘Life
Insurance’ contributed 73%
of advertising in Print during Jan-Sep ‘10.
• Print advertising of
‘Life Insurance’
grew by 64% during Jan-Sep ’10 compared
to Jan-Sep ‘09
• LIC' was the number one
advertiser in 'Life Insurance'
advertising on Print during Jan-Sep ‘10..
• South Zone publications
carried maximum share of 'Life Insurance'
advertising in Print during Jan-Sep ‘10
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Share
of Life Insurance (Life Insurance vs. Other Insurance) |
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• During Jan-Sep ’10, 'Life Insurance' and 'Other
Insurance' shared the overall Insurance advertising in the
ratio of 73:27 in their advertising in Print. |
Volume
Growth in Life Insurance sector |
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• ‘Life Insurance’ advertising in Print
grew by 64% during Jan-Sep ’10 compared with Jan-Sep
‘09. |
| Top
Advertisers in Life Insurance Sector |
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• Life Insurance Corporation Of India', ‘ICICI
Prudential Life Insurance Co’ and ‘Birla Sunlife
Insurance Co' were the top 3 advertisers of ‘Life
Insurance’ advertising in Print during Jan-Sep
‘10. |
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| Top
Brands in Life Insurance Sector |
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• ‘Life Insurance Corporation of India’,
‘ICICI Prudential Life Insurance’, ‘LIC
Market Plus’ were the top 3 brands of ‘Life Insurance’
advertised in Print during Jan-Sep ‘10. |
| Zone
wise advertising share of Life Insurance |
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• South Zone Publications leads with 31% share of ‘Life
Insurance’ advertising followed by North Zone Publications
with 30% share during Jan-Sep ’10. |
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