Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
on Advertising by Tourism Industry on Print |
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Highlights:
• 5% dip in Print ad volumes of Tourism Industry
in Jan-May’07 over Jan-May’06
• 74:26 ratio of ad volumes garnered by Private* and
Indian State Tourism players
• Maximum ad volumes by Tourism players in publications
from West zone
• ‘Ministry of Tourism’ was the Top player
among Indian State Tourism; however ‘Cox & Kings
India’ leads in Private* players segment
• ‘Rajim Kumbh 2007 of Chhattisgarh’ topped
among the new entrants
• Metro city newspapers saw the maximum ad volumes
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This
week, AdEx India looks at the advertising trends of Tourism
Industry on Print during Jan-May’07. (Note: The entire
analysis is based on Volumes in Column Centimeters)
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| Advertising
Growth of Tourism Industry on Print during Jan-May 07
over Jan-May 06
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• Dip of 5%
was registered in print ad volumes of Tourism Industry during
Jan-May '07 compared to Jan-May ‘06
• Indian
State ourism and Private* (* includes International also) players
saw nearly equal drop in ad volumes
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Contribution of Indian States in Tourism Industry advertising
on Print
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• Private*
players walked away with a large chunk of ad volumes on Print
during Jan-May’07
• Jan-May 07 saw advertising
by 34 Indian State Tourism players whereas approx. 1500 players
in Private* segment
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| Zone
wise dispersion of advertising by Tourism Industry in Jan-May
07
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• Indian State Tourism
players focused their advertising mainly in the publications
from South zone (34%) followed by North and West Zone with
equal share of 23%
• Maximum advertising share (45%) by Private* players
in West Zone
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Top
10 players of Tourism Industry on Print in Jan-May 07 |
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• In Overall
Tourism Industry, ‘Cox & Kings India’ was the
Top player with maximum 13% share followed by ‘Ministry
of Tourism’ with 10% share
• Among the
Top 10 players in Indian State Tourism, 3 of the players were
from South zone
• Apart from 3 International players, Travel based portal
also could make it in the Top list in the Private* segment
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New
brands launched by Tourism players on Print |
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Overall 367 new brands were launched in Tourism sector on
Print during Jan-May’07, out of which 55 brands were
contributed by Indian State Tourism players
• 6 of the Indian State Tourism players made the top
10 list apart from 2 brands of International players
• Among the Festival/Events used by States to promote
Indian Tourism sector, 3 of the new brands belong to Tamil
Nadu
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Type
of City used by Tourism Industry in Print |
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56% ad volumes of Tourism Industry were accounted by the Metro
city newspapers during Jan-May 07
• Among the Indian State Tourism players, high share
of advertising in Non-Metro closely followed by Metro city
newspapers
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Private* players used nearly 60% advertising in Metro city
newspapers
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Promotions
used by Tourism Industry on Print in Jan-May 07 |
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Nearly equal ad volumes used by Tourism Industry in Brand
and Sales promotions during Jan-May’07
• Indian State Tourism players used only two type of
Sales promotions, out of which highest usage of Contest Promotions
• Among the Sales Promotions used by Private* players,
maximum usage of Price Promotions
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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