Services sector advertising
in print de-grows 17 pc during Jan-Mar '09: AdEx Analysis
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Subject:
Snapshot of Print advertising during Q1 ’09- Part 2
(Note: The entire analysis is based on Col*Cms)
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brief recap of the last week’s Newsletter
for Print Advertising during Q1 ‘09-Part 1: |
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Highlights:
Print Advertising - Part 1:
• Print ad volumes decreased by
3% during Jan-Mar '09 compared to Jan-Mar '08..
• In Print advertising
'Education' was the top sector closely followed
by 'Services' during Q1 '09.
• 'Social Advertisements'
category had the maximum Print ad volumes in Jan-Mar
'09.
• 'SBI' was the number one advertiser in Print
advertising during Jan-Mar '09. |
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Highlights:
Print Advertising (Top 3 Sectors) – Part 2:
Education Sector
• 13% rise in Print Ad volumes of 'Education
Sector' during Jan-Mar '09 compared to same period in
2008.
• 'Educational Institutions'
garnered a high share (71%) of the 'Education’
sector Print ad pie in Q1 '09.
• 'Planman Consultant India Pvt
Ltd' was the number one advertiser of 'Education’
sector in Print during Q1 '09.
Services
• Print ad volumes of the ‘Services’
sector observed a de growth of 17% during Jan-Mar '09
over Jan-Mar '08.
• 'Properties/Real Estates'
and 'Hospital/Clinics' the Top 2 categories together
accounted for 50% share of 'Services' sector Print ad
pie of Q1 2009.
• 'Cox & Kings India Ltd'
was the top advertisers of 'Services' sector in Print
during the 1st quarter of 2009.
Banking/Finance/Investment
• Print advertising of 'Banking/Finance/Investment'
sector saw decrease of 28% during Q1 ‘09 compared
to Q1 ‘08.
•In Print, 'Banking-Services
& Products' was the top category under 'Banking/Finance/Investments'
sector.
• 'SBI' was the top advertisers
of 'Banking/Finance/Investment' sector in Print during
Q1 '09. |
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Snippets of Top 3 Sectors in
Print |
Volume Growth of Education
sector in Print during Q1 ‘09
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During Q1 '09, Print advertising of 'Education Sector' has
recorded growth of 13% compared to Q1 '08. |
Share
of categories advertised under Education sector in Print
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'Educational Institutions' with 71% share led the advertising
of 'Education Sector' in Print during the 1st quarter of 2009.
• 'Coaching Centre/Competitive Exams' and 'Computer
Education' with 15% and 7% share occupied the 2nd and 3rd
position in the Top 10 categories list of 'Education Sector'.
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| Top
Advertisers of Education
sector in Print during Q1 ‘09 |
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• 'Planman Consultant India Pvt Ltd', 'Manipal Group'
and 'Chate Coaching Classes' were the Top 3 advertisers of
'Education Sector' in Print during the 1st quarter of 2009.
• 7 of the Top 10 advertisers had advertised under ‘Educational
Institutions’ category during Q1 ’09.
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| Volume
Growth of Services sector in
Print |
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• Print ad volumes of 'Services' sector decreased
by 17% during Q1 '09 compared to Q1 ’08.
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| Share
of Services sector - categories
in Print during Q1 ‘09 |
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Top 10 categories share aggregates to 94% of the 'Services'
sector advertising share in Print.
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‘Properties/Real Estates' was the top category with maximum
share (29%) of 'Services' sector advertising in Print followed
by 'Hospital/Clinics' and 'Travel & Tourism' with 21% and
18% share respectively in the 1st quarter of 2009.
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| Top
Advertisers of Services
sector in Print |
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Among the Top 10 Advertisers of 'Services' sector advertised
in Print, 5 belonged to 'Travel & Tourism' category and
2 each were from 'Properties/Real Estates' and 'Airlines' during
the 1st quarter of 2009.
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Top 10 Advertisers share aggregates
to 14% of overall 'Services' sector advertising share in Print.
'Coxs & King India Ltd', 'Kesari Tours', and 'Hindustan
Construction Co Ltd' were the Top 3 Advertisers of 'Services'
sector in Print during Q1 '09.
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| Volume
Growth of Banking/Finance/Investment
sector in Print |
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During Q1 '09, Print ad volumes of 'Banking/Finance/Investment'
sector has seen a decline of 28% compared to same period in
2008.
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| Share
of Banking/Finance/Investment categories
advertised in Print |
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During the 1st quarter of 2009, Top 10 categories share aggregates
to 57% of overall 'Banking/Finance/Investments' sector advertising
share in Print.
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‘Banking-Services & Products', 'Life Insurance' and
'Housing/Construction Loans' were the Top 3 categories of 'Banking/Finance/Investment'
sector in Print.
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| Top
Advertisers of Banking/Finance/Investment
sector in Print |
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Top 3 advertisers of 'Banking/Finance/Investment' sector in
Print during Q1 '09 were 'SBI', 'Life Insurance Corporation
of India' and 'ICICI Bank Ltd'.
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Top 10 advertisers accounted for 39% share of overall 'Banking/Finance/Investment'
sector Print ad pie.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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