Snapshot of Print advertising during 2009 – Part 1: AdEx Analysis
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Subject: Snapshot of
Print advertising during last 10 years (2000 vs 2009*) Part
2
(Note: The entire analysis is based on Col *Cms)
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Snapshot of Print advertising during 2009 – Part 1: AdEx Analysis |
| Highlights: Overall Print Advertising:
• Print advertising increased by 3% during 2009 compared to 2008..
•‘Education’ topped the list of top 10 sectors advertised in Print during 2009..
•‘Educational Institutions’ category has the highest share of Print ad volumes during 2009..
•‘Tata Motors Ltd’ was the number one advertisers in Print during 2009.. .
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Overview of Print Advertising |
Volume Growth of Print advertising during 2009
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During 2009, Print ad volumes recorded increase of 3% compared to 2008..
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Share of Sectors in Print advertising during 2009 |
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Top 10 sectors accounted for 64% share of overall Print advertising during 2009. ‘Education’ sector had the max. share i.e. 15% of overall Print advertising followed by ‘Services’ and ‘Banking/Finance/Investment’ sector at 2nd and 3rd place with 11% and 9% share respectively.
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| Share of Top Categories in Print advertising during 2009 |
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• Top 10 categories contributed for 41% share of overall Print ad pie during 2009. ‘Educational Institutions’, ‘Social Advertisements’ and ‘Independent Retailers’ were the top 3 categories in Print during 2009.
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| Key Advertisers in Print during 2009 |
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•‘Tata Motors Ltd’, ‘LG Electronics India Ltd’ and ‘Maruti Suzuki Ltd’ were the Top 3 advertisers in Print during 2009..
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Share of Newspapers and Magazines during 2009 |
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• Print advertising in Newspapers and Magazines was in the ratio of 95:5 during 2009..
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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