Key Findings:
· 42% growth in Music Systems advertising in Print medium in the third quarter of 2004 compared to the third quarter of 2003.
· Music Systems advertising marks a 21% dip in Print in the year 2003 compared to year 2000.
· Music Systems advertisers prefer to advertise in the second quarter in Print across the years (2000-2003).
· Samsung India Electronics Ltd. tops the chart among the Music Systems advertisers in Print in the year 2004 (i.e during the first three quarters of 2004).



This week, AdEx India looks at the Music Systems sector. First, let's look at the trend of music systems advertising in Print in the year (2003-2004).

Here, the graph shows a 42% growth in music systems advertising in Print in the third quarter of 2004 compared to the third quarter of 2003.

Now, let's have a look at the trend of music systems advertising in Print across the years (2000-2003).

Here, music systems advertising show a dip of approximately 21% in Print in the year 2003 compared to the year 2000.

Now, let's look at the quarterly trend of music systems advertising in Print across the years (2000-2003).

Here, the graph shows growth in music systems advertising in the second quarter in Print across the years (2000-2003) whereas 2001 was an exception.

Now, let's look at the Advertisers that dominate music systems in Print in 2004 (i.e across the first three quarters of 2004).

The table shows that Samsung India Electronics Ltd rules over Print medium with 25% of the advertising share whereas Philips India Ltd (with 20% of the advertising share) comes second.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India- A Division of TAM Media Research)