Latest Newsletter from AdEx
India, a division of TAM Media Research
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Subject: Overview of Retail sector advertising in Print
during Jan-Oct ‘08
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• High share of Print advertising for
‘Independent Retailers’ in the Retail sector
during Jan-Oct ’08.
• ‘Pantaloons Retail India
Ltd’ leads in Print advertising of Retail sector
during Jan-Oct ’08.
• ‘Emmanuval Silks’
topped the new advertisers list of Retail sector in
Print during Jan-Oct ’08.
• Sales Promotional campaigns
constituted 48% share of total ads of Retail sector
in Print during Jan-Oct ’08.
The Retail Sector is further divided into Independent
Retailers, Other Retail Categories and Display Shop
segments. Shops like the Pantaloons, Subhiksha Trading
Service Ltd etc form the Independent Retail category.
The Display shop category consists of all the display
retail shops like A to Z Footwear, Afia Travels etc.
Local retailers of companies for e.g. retailers of Samsung
refrigerators are classified as the Retail categories.
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During Jan-Oct ’08, Print ad volumes of Retail
sector were almost the same as that in Jan-Oct ’07.
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Share of segments of Retail Sector in Print during Jan-Oct
'08
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During Jan-Oct ’08, ‘Independent Retailers’
had maximum share (59%) of Retail sector advertising in Print
followed by ‘Other Retail Categories’ and ‘Display
Retail Shops’ with 22% and 18% share respectively. |
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Top Advertisers of Retail Sector in Print during Jan-Oct '08
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• Top 10 advertisers share aggregates
to 27% of overall Retail sector Print ad pie during Jan-Oct
’08.
• ‘Pantaloons Retail India
Ltd’ (Independent Retailers), ‘Maruti Suzuki’
(Retail category) and ‘Vishal Retail Ltd’ (Independent
Retailers) were the Top 3 advertisers of Retail sector in
Print during Jan-Oct ’08.
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New advertisers of Retail Sector in Print during Jan-Oct
'08
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• ‘Emmanuval Silks’,
‘Style One’ and ‘Modern Computers’
were the Top 3 New advertisers of Retail sector in Print during
Jan-Oct ’08.
• Top 10 list of new advertisers
in Retail sector had 4 related to ‘Clothing & Textile’(i.e.
‘Emmanuval Silks’, ‘Style One’, Sobha
Wedding Galaxy’, ‘Kalamandir (Orissa)), and 3
were ‘One in All -Mega stores’ (i.e. ‘Sixth
Sense’, ‘Vah Magna Super Center’, ‘Regent
Station’)
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Retail sector advertising on Newspapers
and Magazines was in the ratio of 96:4 during Jan-Oct ‘08 |
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Retail Sector advertising in Metro, Non Metro and Mini Metro
Newspapers |
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• 51% of Retail sector advertising
in Non Metro Newspapers followed by ‘Metro’ and
‘Mini Metro Newspapers’ with 35% and 14% share
respectively during Jan-Oct ’08.
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Brand Promotion: 51%, Sales Promotion:
48% and Others: 1% |
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Sales Promotional campaigns of Retail Sector in Print
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• During Jan-Oct’08,
2% growth in Sales Promotional ads of Retail sector in Print
compared to Jan-Oct’07.
• Among the Sales Promotional
ad campaigns for Retail sector in Print, ‘Multiple Promotion’
had the maximum share of 38% followed by ‘Discount’
and ‘Add on Promotion’ with 31% and 14% share
respectively during Jan-Oct ‘08.
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