Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Print
promotion of radio channels jump 104 pc during January-September
2007 |
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Before
we begin with the analysis of Part 2 Print Advertising, let’s
have a quick re-cap of the preceding Newsletter: |
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Highlights (Part 1):
• Print advertising saw a growth of 21% during
Jan-Sept '07 compared to same period in 2005.
• ‘Education', 'Services' and 'Banking/Finance/Investment'
were the top 3 sector on Print.
•‘Telecom Products' recorded highest growth of
72% during Jan-Sept'07 compared to Jan-Sept'06.
•‘Educational Institutions' category led the advertising
with 10% share.
•‘Maruti Suzuki’ was the top advertisers
during Jan-Sept'07.
(This week, AdEx India looks at the
2nd part of the advertising trend on Print
Jan-Sep’2007)
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Highlights (Part 2):
• Print Promotion of Radio Channel recorded
colossal growth of 104%, whereas TV Channel saw a drop of
1% during Jan – Sept’07.
• ‘Media & Advertising' genre recorded maximum
advertising growth of 56% during Jan-Sept '07 over Jan-Sept
'06.
• “Main Issues” and “Supplements”
were used in the ratio of 81:19.
• Ezeego One Travels & Tours Pvt Ltd took
the number 1 position among the new advertisers on Print.
•77% of Brand Promotion ads were used followed by Sales
Promotional ads with a 12% share.
• Price Promotion ad campaigns were the chosen ones.
• Maximum Innovative ads were used by 'Publications/Books'
category. |
Radio
and TV Channel advertising on Print during Jan-Sept '07
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•
52 brands of Radio Channel which had nil advertising figure
during Jan-Sept '06 accounted for 57% of ad volumes during
Jan-Sept '07.
• Though the number of TV advertisers rose by 11%, the
number of brands fell by 8% during Jan-Sept '07 over Jan-Sept
'06.
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Publication
Genres with the maximum growth during Jan-Sept’07
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•83%
of ad volumes of “Media & Advertising” genre
were consumed by the top 3 sectors namely ‘Media’,
‘Services’ and ‘Computers’ during Jan
– Sept’07.
•Whereas for “City Centric’
top 3 sectors were ‘Services’ with 25% share followed
by ‘Personal Accessories’ and ‘Retail’
with 10% share each. |
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Main vs. Supplements on Print during Jan-Sept '07
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•“Special
Supplements” grabbed 13% of the total advertising volumes
contributed by Supplements during Jan-Sept’07.
•“Special
Supplements” grabbed 13% of the total advertising volumes
contributed by Supplements during Jan-Sept’07. |
| New
Advertisers on Print during Jan-Sept '07
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•Ezeego
One Travels & Tours Pvt. Ltd, General Insurance Council
and Home Town were the top 3 new
entrants during Jan-Sept '07.
• Top 10 list of new entrants
saw 2 advertisers under each 'Internet/SMS Service','Corporate/Brand
Image' and “Independent Retailers’ category during
Jan-Sept '07.
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Various
Promotional campaign used on Print
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Top categories using Brand Promotion
were ‘Educational Institutions', 'Coaching Centre/Competitive
Exams' and 'Professional Services' during Jan-Sept '07.
• Compared to Jan-Sept’06 number of ads based on
Brand Promotion grew by 6% during Jan-Sept ’07. |
Analysis
of Sales Promotional ads on Print
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•Price Promotion was used more by players under 'Display
Retail Shops', 'Independent Retailers' and 'Readymade Garments'.
• Compared to Jan-Sept '06, Multiple Promotion saw maximum
growth of 39% during Jan-Sept '07.
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Categories
using Innovative ad layouts
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• Under Innovative
ads 'Figured outline' shape was preferred the most.
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Although ‘Vitamins/Tonics/Health Supplements’ took
the 2nd place with 7% share, ‘Dabur India Ltd
' belonging to this category was the top advertiser
to use maximum innovative shape during Jan-Sept '07. |
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more such analysis click here...
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