Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Latest
Newsletter from AdEx India, a division of TAM Media Research |
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Highlights:
• Automobile advertising saw a decline of 19%
on print during Jan-Aug 07 compared to Jan-Aug 06.
• March 2007 saw the maximum Automobile advertisements.
• 53% of the ad volumes were contributed by Car/Jeep
segment.
• Maruti Suzuki was the main advertiser
in the Automobile sector.
• Maximum advertising share of Automobile Industry in
Non-Metro city newspapers.
• Automobile advertisers preferred Multiple and Price
Promotional ad campaign. |
(Note:
The entire analysis is based on Volumes Column Centimetres)
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categories taken into consideration for the analysis are as
follows:
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Ad
Volume Growth of Automobile Industry
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• Automobile
had a 6% share in overall Print advertising during Jan-August
07
• Although there is 34% rise in number of brands advertised
on Print in Jan-Aug 07 compared to Jan-Aug 06, there is a
dip in their ad volumes.
• During Jan-Aug 07, Newspapers and Magazines saw an
advertising ratio of 98:2.
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Monthly
trend of advertising by Automobile Industry |
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• Automobile advertising
peaked in the month of March, where Hero Honda Motorcycles had
the maximum ad insertions.
• January and June 07 also saw a small peak in automobile
ads.
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Segments of Automobile Industry on Print during Jan-August
2007
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Maruti Suzuki had the maximum advertising
share in the Car/Jeep segment during Jan-Aug 07.
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Motorcycles took the 2nd largest share of pie with 28% share,
where maximum share was contributed by Bajaj
Auto and Hero
Honda Motors.
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| The
Top 5 Automobile players on Print
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• The Top 5 players
had a 55% share in the overall automobile advertising during
Jan-Aug 07.
• Maruti Suzuki took the lead by advertising maximum
for its brand ‘Maruti
Suzuki Zen Estillo’ whereas Tata Motors
stood 2nd, advertising the most for ‘Tata
Indica V2 Xeta Petrol’ and ‘Tata
Indigo LS’.
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New
Automobile brands advertised on Print during Jan-August 07
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• Overall 279
new brands were launched on Print under the Automobile sector,
maximum new entries were in the Car/Jeep segment.
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GM (General Motors) had three of its brands in the Top 10 list.
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Share
in Metro vs. Non-Metro City newspapers
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In the Non-Metro city newspapers, Chandigarh had the maximum
automobile advertising share during Jan-Aug 07.
• Whereas among the Metro cites, Mumbai was the focus
for automobile advertisers..
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Promotions
preferred by Automobile players during Jan-August 07
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Automobile Industry used 41% of the sales promotion campaign
during Jan-Aug 07..
• Car/Jeep segment used the maximum of Sales promotion
campaigns.
• Automobile players preferred
Multiple and Price Promotions.
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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