Oral hygiene sector
advertising in print dips 1 pc during H1 ’09: AdEx
Analysis
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Subject:
Overview of Oral Hygiene sector advertised in Print during
H1’09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print ad volumes of Oral Hygiene
sector has decreased by 1% during Jan-Jun ’09
compared to Jan-Jun ‘08.
• ‘Range of Oral
Hygiene Products’ was the top category of
Oral Hygiene sector in Print during H1 ’09.
• ‘Vicco Laboratories’
was the number one advertiser of Oral Hygiene
brands in Print during H1 ’09.
• Oral Hygiene brands were advertised max.
in Non Metro Newspapers. |
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Volume Growth of Oral Hygiene
sector in Print during H1 ‘09
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Print advertising of Oral Hygiene sector has seen drop of
1% during the 1st half of 2009 compared to same period of
2008. |
Share
of Oral Hygiene categories in Print during H1 ‘09 |
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‘Range of Oral Hygiene Products’ with 47% share
leads among all the categories of Oral Hygiene sector advertised
in Print during H1 ‘09.
• Tooth Pastes’ and ‘Tooth Powders’
categories had the 2nd and 3rd highest share of overall Oral
Hygiene sector advertising share in Print during H1 ’09.
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Key
Advertisers of Oral Hygiene sector in Print during H1 ‘09 |
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• Top 10 advertisers share aggregates to 88% of overall
Oral Hygiene sector advertising in Print during H1 '09.
• 'Vicco Laboratories' has the highest share i.e. 40%
of Oral Hygiene sector advertising in Print followed by 'Colgate
Palmolive India Ltd' and 'Jay Shree Pharmaceuticals' with
10% and 9% share respectively.
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Top New Brands of Oral Hygiene sector advertised in Print
during H1 ‘09 |
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• ‘Navjeevan Dant Manjan’, ’Vicco
Tooth Paste Sugar Free(SF)’ and ‘Oral-B Cross
Action Pro- Health Toothbrush’ were the Top 3 new
brands of Oral Hygiene sector advertised in print during
H1 ‘09.
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Advertising
share of Oral Hygiene brands in Newspapers and Magazines was
in the ratio of 96:4. |
| Advertising
share of Oral Hygiene sector on Metro/Mini Metro and Non Metro
Newspapers |
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58% of Oral Hygiene sector advertising on Non Metro Newspapers
followed by Metro and Mini Metro. Newspapers with 29% and 13%
share respectively during H1 ’09. |
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