Financial sector advertising
in print up 19 pc during FY10: AdEx Analysis
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Subject: Snapshot of
Financial Sector advertising in Print during FY 09 -10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
•Print
advertising of ‘Financial sector’
up by 19% during FY 2009-10 compared to FY 2008-09.
•‘Banking
& Financial Services’ was top sub sector
in overall advertising share of ‘Financial
sector’ in Print during FY 2009-10.
• ‘SBI
(State Bank Of India)’ was the number one
advertiser of ‘Financial sector’ in
Print during FY 2009-10.
• High
advertising share of ‘Financial sector’
in Metro Newspapers during FY 2009-10.
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Volumes
Growth of Financial Sector in Print during FY 2009-10 |
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• During
FY 2009-10, Print ad volumes of ‘Financial sector’
up by 21% compared to same period in 2008-09. |
Quarterly
advertising share of Financial Sector in Print |
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• Print
ad volumes of ‘Financial sector’ maximum during
the 4th quarter of FY 2008-09 and FY 2009-10. |
| Share
of Financial sector - Sub sectors in Print |
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• During
FY 2009-10, ‘Banking & Financial Services’
had the maximum share i.e. 67% of overall advertising share
of ‘Financial sector’ in Print followed by ‘Insurance
sector’ and ‘Others’ with 20% and 14% share
respectively.
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| Share
of Top 10 Categories of Financial Sectors in Print |
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• ‘Banking-Services
& Products’ , ‘Life Insurance‘ and ‘Mutual
Funds’ were the top 3 categories of ‘Financial
sector’ in Print during FY 2009-10.
• 82%
share contributed by the Top 10 categories of ‘Financial
sector’ in Print during FY 2009-10.
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Top
Advertisers of Financial Sector in Print during FY 2009-10 |
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• Top
3 advertisers of ‘Financial sector’ in Print during
FY 2009-10 were ‘SBI (State Bank Of India)’, ‘Life
Insurance Corporation Of India’ and ‘Sundaram
BNP Paribas Asset Mgmt’.
• Top
10 Advertisers share aggregates to 36% of overall advertising
share of ‘Financial sector’ in Print during FY
2009-10.
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Top
Brands of Financial Sector in Print during FY 2009-10 |
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‘SBI(State Bank Of India)’, ‘Manappuram
Loan Against Gold’ and ‘LIC’ were the top
3 brands of ‘Financial Sector’ advertised in Print
during FY 2009-10.
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Advertising
of Financial sector in Metro/Non Metro/Mini Metro Newspapers |
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During FY 2009-10, Metro Newspapers contributed for 48% share
of overall ‘Financial sector’ advertising in Newspapers
followed by Non Metro and Mini Metro Newspapers with 36% and
16% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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