Print ad volumes of ‘loans’
category jumps 52 pc in Jan-Sep ’09: AdEx Analysis
|
|
|
Subject: Snapshot of Loans Advertising in Print during Jan-Sep
09
(Note: Entire analysis is based on Col*Cms)
|
|
|
|
Print
ad volumes of ‘loans’ category jumps
52 pc in Jan-Sep ’09: AdEx Analysis |
| Highlights:
• 21% share contributed by the
‘Loans’ category in overall advertising
of ‘Banking & Finance Services’
in Print during Jan-Sep ‘09.
• Print ad volumes of
‘Loans’ category increased by 52%
during Jan-Sep ’09 compared to Jan-Sep ’08..
• ‘Housing/Construction
Loans’ was the most advertised Loans category
in Print during Jan-Sep ’09.
• ‘SBI’ was the number one advertiser
of Loan schemes in Print during Jan-Sep ’09.
• ‘SBI Advantage Home Loan’
topped the chart of new Loan products advertised
in Print during Jan-Sep’09. |
|
|
Contribution of ‘Loans’
category in ‘Banking & Financial Services’
sector in Print
|
|
| •
‘Loans’ category contributed for 21% share of
overall advertising share of ‘Banking & Financial
Services’ in Print during Jan-Sep ‘09. |
Volume
Growth of ‘Loans’ category in Print during Jan-Sep
‘09 |
|
| •
‘Loans’ category recorded growth of 52% in its
Print ad volumes during Jan-Sep ’09 compared to Jan-Sep
‘08.
|
| Share
of sub categories of ‘Loans’ category in Print
9 |
|
|
• ‘Housing/Construction Loans’ with 46%
share led the overall ‘Loans’ category advertising
in Print followed by ‘Mortgage Loans’ and ‘Auto
Loans’ with 24% and 21% share respectively during Jan-Sep
’09.
• Top 3 sub-categories accounted for 90% share of overall
Loans category advertising in Print during Jan-Sep ’09.
|
| Key
advertisers of Loan Products in Print |
|
|
• During Jan-Sep ’09,‘SBI’ has the
highest share i.e. 21% of overall advertising of ‘Loans’
category in Print followed by ‘HDFC’ and ‘Manappuram
Finance’ with 17% and 16% share respectively.
|
| New
Loan schemes advertised in Print |
|
• ‘SBI Advantage Home Loan’, ’Corporation
Bank Corp Loan Against Gold’ and ‘Muthoot Finance
Multiple Loan’ were the top 3 new Loan schemes advertised
in Print during Jan-Sep ‘09.
• 5 of the top 10 list of new loan schemes advertised
in Print belonged to ‘Mortgage Loans’ and 2
brands each were of ‘Personal/Professional’
and ‘Housing/Construction’ loans category during
Jan-Sep ’09.
|
|
Advertising of Loan products in Newspapers
and Magazines was in the ratio of 96:4 during Jan-Sep ’09. |
| Advertising
of Loan schemes in Metro/Non Metro/Mini Metro Newspapers |
|
• ‘Non Metro’ Newspapers accounted for
53% share of Loan products advertising in Newspapers followed
by ‘Metro’ and ‘Mini Metro’ Newspapers
with 33% and 13% share respectively during Jan-Sep ’09.
|
| |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
