Travel & tourism sector
advertising in print dip 1 pc in H1 of 2010: AdEx Analysis
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Subject: Snapshot of
IT sector advertising in Print during Jan-Jun ‘10
(Note: The entire analysis is based on Volumes in Col*Cms)
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Highlights:
• Print ad volumes of ‘Travel
& Tourism’ sector decreased by 1% during
H1 ‘2010 compared to H1
‘2009.
• Maximum advertising of ‘Private/International’
tourism in Print during H1 ‘2010.
• ‘Kesari Tours’ was the number
one advertiser of ‘Travel & Tourism’
sector in Print during H1 ‘2010.
• More than half of ‘Travel
& Tourism’ sector advertising in ‘Metro’
Newspapers during H1 ‘2010.
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Volume
Growth of Travel & Tourism sector in Print |
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•
During H1 ‘2010,’Travel & Tourism’ sector
has seen de growth of 1% in its Print ad volumes compared
to same period in 2009. |
Share
of Government and Private/International advertisers in Travel
& Tourism sector in Print |
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•
‘Private/International’ tourism had the highest
share i.e.80% of overall advertising share of ‘Travel
& Tourism’ sector in Print followed by ‘Government’
tourism ads with 20% share during H1 ‘2010. |
| Top
advertisers of Travel & Tourism sector in Print |
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• ‘Kesari
Tours’ with 14% share was the top advertiser of ‘Travel
& Tourism’ sector in Print during H1 ‘2010.’Cox
& Kings India Ltd’ and ‘Kuoni Travel (India)
Pvt Ltd’ with 9% and 8% share followed at the 2nd and
3rd position respectively during H1 ‘2010.
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| New
Brands of Travel & Tourism sector advertised in Print |
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•
‘Kesari Marigold Tours’, ‘Kesari Apple Pi’
and ‘Cox Kings Anand Yatra’ were the top 3 new
brands advertised under ‘Travel & Tourism’
sector in Print during H1 ‘2010.
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3 of the top 10 list of new brands of ‘Travel &
Tourism’ sector advertised in Print belonged to ‘Kesari
Tours’ during H1 ‘2010. |
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| Advertising
of ‘Travel & Tourism’ sector in Newspapers and
Magazines was in the ratio of 94:6 during H1 ‘2010 |
| Share
of Travel & Tourism sector in Metro/Non Metro/Mini Metro
Newspapers |
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53% of ‘Travel & Tourism’ sector advertising
in ‘Metro’ Newspapers followed by ‘Non Metro’
and ‘Mini Metro’ Newspapers with 31% and 15% share
respectively during H1 ‘2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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