Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
on Print Advertising in first half of 2007 - Part 2 |
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Before we begin with the second part of the analysis of
Print advertising in the first half of 2007, let’s
have a quick re-cap of the preceding Newsletter:
Highlights (Part 1):
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Print advertising grew by 4% in H1 ‘07
over H1 ‘06
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Education sector topped advertising with
15% share
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‘Telecom Products’ sector
saw the maximum 2-time growth in Jan-June ‘07
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‘Maruti Udyog’ was the Top
player in H1 07
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70:30 ratio used for National & Local
advertising
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This
week, AdEx India provides the 2nd part of the analysis of
advertising trends in Print in the first half of 2007. (Note:
The entire analysis is based on Column Centimetres.)
Part 2 Highlights:
- Advertising by Radio channels up
by 15% whereas TV channel promotions in Print saw a dip
in H1 '07 over H1 ‘06
- Advertising in Telecom genre registered
maximum growth of 2 times in H1 '07
- Advertising ratio of 81:19 used
in Main Issue & Supplements
- 8% rise in Sales promotional ads
during Jan-June ‘07
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| Growth
in Cross-Media Promotions in Print during H1’07
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• 15% rise
in advertising by Radio Stations on TV during Jan-June '07 compared
to Jan-June ’06. The main contributors were Red FM 93.5,
My FM 94.3 and Radio Mirchi 98.3 FM
• TV channels
saw a dip of 17% in the number of brands advertised in Print
in H1 '07 over H1 '06
Share of Publication
Genres in H1 ‘07:
General Interest: 87%
Business/Finance/Economy: 9%
Women: 1%
Others (20): 3% |
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Publication Genres with the maximum growth in advertising
in H1 ‘07
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• 18 out of
23 genres of publications exhibited growth during H1 ’07
compared to H1 ’06, out of which Telecom genre saw the
maximum 2-time growth in ad volumes
• Reliance
Communications (with fourfold growth), Samsung India Electronics
and My Mobile Infomedia (with a threefold growth) were the main
contributors to the growth in Telecom magazines in H1 ‘07
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| Contribution
of Main Issue & Supplements in Print in H1 ‘07
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- Compared to H1 ’06, 14% rise was registered in advertising
in Supplements in H1 ’07. However, Main Issues saw
a small 1% growth
- Among Supplements, 14% of ad volumes were contributed
by Special supplements
- Services, Education and Retail were the Top 3 sectors
advertising in Supplements
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Top
New Advertisers in Print during Jan-June 2007 |
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• Jan-June ‘07
saw advertising by approx. 20,000 new players in Print
• Among the new players, 26% belonged to Educational Institutions
followed by Professional Services and Real Estate with 9% each
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Out
of overall ads, 11% of ads were Sales Promotional in H1 ’07
Analysis on Sales promotional ads used in Print during Jan-June
2007 |
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8% growth was registered in Sales promotional
ads on Print during H1 ’07 over H1 ’06; Multiple
and Combination Promotion saw the maximum growth in ads
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In Sales Promotions, Price promotions
had the maximum share of 31%
- Maximum usage of Sales promotional ads by Independent
Retailers, Display Retail Shops and Cars/Jeeps in H1 '07
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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