Print advertising of education sector up
14 pc during Jan-May '08 – AdEx Analysis
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Subject: Overview of Education sector advertising in
Print during Jan-May’08
(Note: The entire analysis is based on Col * Cms) |
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Highlights:
• 14% rise in Print advertising of Education
sector during Jan - May '08 compared to same period in 2007.
• ‘Educational Institutions' garnered a high share
of 67% in Print during Jan - May '08.
• Tamil Nadu leads in advertising of Education sector
in Print during Jan - May '08.
• ‘Planman Consultant India Pvt
Ltd' was the number one advertiser of Education sector in
Print during Jan - May '08. |
Volume Growth of Education sector in Print during Jan-May'08
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• During Jan - May '08, advertising
of Education sector saw a growth of 14% in Print compared
to Jan - May '07.
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Share of Sub Categories of Education sector in Print during
Jan-May’08
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‘Educational Institutions' had max. share ( i.e. 67%)
of overall Education sector ad pie in Print followed by 'Coaching
Centre/Competitive Exam' and 'Computer Education' with 15%
and 10% share respectively.
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Volume Growth of Sub Categories of Education sector
in Print
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• Among the Sub Categories of
Education sector, max. advertising growth of 46% was registered
under 'Computer Education' in Print followed by 'BPO/Call
Centres' and 'Vocational Training Institute' with 40% and
32% share respectively during Jan - May '08 compared to Jan
- May '07.
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Top advertiser of Education sector in Print
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• ‘Planman Consultant India
Pvt Ltd', 'Vellore Institute of Technology' and 'SRM University'
were the top 3 key advertisers of Education sector in Print
during Jan - May'08.
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Top States in advertising of Education sector in Print during
Jan-May'08
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• During Jan - May '08, Tamil
Nadu, Andhra Pradesh and Uttar Pradesh were the Top 3 states
in advertising of Education sector in Print.
• Top 5 states
accounted for 57% of overall Education sector advertising
in Print during Jan - May '08.
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Education
sector advertising in Newspapers and Magazines in the ratio
of 99:1 during Jan-May’08. |
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Education sector advertising in Newspapers (Metro, Non Metro
and Mini Metro Cities)
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During Jan - May '08, Non Metro Newspapers had the highest
share of Print advertising of Education sector i.e. 63% followed
by 'Metro' and 'Mini Metro' Newspapers with 24% and 13% share
respectively.
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Overview of
Advertising of Education sector in Print during 2007. |
Volume Growth of Education sector in Print during 2007 over
2006
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• 12% growth in Print
advertising of Education sector during 2007 compared to 2006.
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Advertising of Education sector at its best around the mid
of the year (Q2 & Q3) of 2007 and 2006, when school and
colleges reopens.
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Growth in No. of Advertisers of Education sector in Print
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• Since 2004, there is
steady increase in number of advertisers of Education sector
in Print.. |
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