15 pc growth in innovative
print ad layouts during 2008: AdEx Analysis
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Subject: Snapshot of Print Innovative Ad layouts usage
during 2008
(Note: The entire analysis is based on Insertions)
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| Highlights:
• 15% growth in usage of Print Innovative
ad layouts during 2008 compared to 2007.
• 'L Shape' ad layout was used
maximum in Print closely followed by 'Figured Outline'
during 2008.
• 'Food & Beverages' led
with 26% share of overall Innovative ad layouts used
in Print during 2008.
• More than 55% of Innovative ad layouts appeared
on Non Metro Newspapers during 2008.
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Growth in Usage of Print Innovative ads during 2008
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During 2008, 15% rise in usage of Innovative ad layouts in
Print, compared to 2007.
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Share of Innovative ad layout shapes used in Print during
2008 |
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• 'L Shape’, ‘Figured
Outline' and 'Jacket' the Top 3 Innovative ad layouts together
contributed for 85% share of total Innovative ad layouts used
in Print during 2008.
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Growing usage of Innovative Shapes in Print during 2008 over
2007 |
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• Among the Innovative ad layouts
used in Print, ‘Print Format Innovation’ had recorded
maximum increase in its usage followed by ‘Octagon’
and ‘L’ shape during 2008 compared to 2007.
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Top Sectors by usage of Innovative ad layouts in Print during
2008 |
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• Top 10 Sectors together comprised
of 81% share of total Innovative ad layouts in Print during
2008.
• ‘Food & Beverages’,
‘Media’ and ‘Education’ were the
top 3 sectors with maximum usage of Innovative ad layouts
in Print during 2008.
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Top Categories using Innovative ad layouts in 2008 and its
Rank Shift in 2007 |
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• 'Edible Oil’, ‘Educational
Institutions’,’ Hair Oils’ and ‘Cars/Jeeps’
had moved up in their respective ranking in the Top 10 list
of categories with maximum usage of Innovative ad layouts
in Print during 2008 compared to 2007.
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Usage of Innovative Ad layouts in Newspapers and Magazines
was in the ratio of 93:7 during 2008.. |
Share of Print Innovative ad layouts (Metro/Non Metro and
Mini Metro) Newspapers. |
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During 2008,'Non Metro' Newspapers had the maximum share (58%)
of overall Innovative ad layouts used in Newspapers followed
by ‘Metro’ and ‘Mini Metro’ Newspapers
with 32% and 10% share respectively. |
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