Personal care industry advertising in Print
peaks in 2007 with 12 per cent growth
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Highlights:
• Personal Care Industry advertising in Print
grew by 12% during 2007 over 2006.
• 'Personal Healthcare’ segment had the largest
share of 60% of overall Personal Care Industry advertising
in Print during 2007.
• 'Ratan Ayurvedic Sansthan' topped the advertisers
list of Personal Care Industry in Print during 2007.
• 'Cipla I-Pill' was at number one
position in the top 10 list of new Personal Care brands advertised
in Print during 2007
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(Note: The entire analysis is based on Col. Cms)
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Volume Growth in Personal Care Industry
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• During 2007 Personal Care Industry
advertising grew by 48% in Print compared to 2004.
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Segmentation of Personal Care Industry
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• Personal Care
Industry contributed 4% share of overall Print advertising
during 2007.
• During 2007
'Personal Healthcare' had the maximum share
of 60% followed 'Hair Care' and 'Skin
Care' with 16% and 12% share respectively.
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Share of categories of Personal Care Industry
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Nearly 40% share contributed by the Top
3 categories of overall Personal Care Industry advertising
in print during 2007.
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Among the top 10 categories, 5 were from ‘Personal Healthcare’
segment and 3 categories were from the ‘Hair Care’
segment.
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Rank Displacement of top advertisers in 2007 in 2006
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• ‘REPL India'
and 'Ban Labs Ltd' moved up maximum places
to secure their rank in top 10 advertisers list in 2007 compared
to 2006.
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Among top 10 advertisers only ‘Prince Pharma'
maintained its rank across both the year 2006 and
2007.6.
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New Brands of Personal Care launched in Print
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• ‘Cipla
I-pill’,’ Unwanted -72’ and ‘Revlon
Color N Care’ were the top 3 new brands of Personal
Care in Print during 2007.
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Top 10 lists of new brands of Personal Care was a mix of 4
brands of ‘Personal Healthcare’ and
3 were of ‘Personal Hygiene’
products during 2007 |
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Share of States in Personal Care Industry
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• Maximum advertising of
Personal care products in 'Maharashtra' state closely followed
by 'Uttar Pradesh' with 15% share during 2007.
• Personal Care
advertising in all States together and National publications
was in the ratio of 92:8 during 2007. |
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