Personal care advertising
in print up 13 pc in 2008: AdEx Analysis
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Subject: Snapshot of Personal Care sector advertising
in Print during 2008
(Note: The entire analysis is based on Col * Cms)
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| Highlights:
• Print advertising of Personal Care
sector has seen a rise of 13% during 2008 compared to
2007.
• 'Personal Healthcare' category
garnered highest share of overall Personal Care sector
advertising in Print during 2008.
• ‘Ratan Ayurvedic Sansthan’
was the number one advertiser of ‘Personal Care’
brands advertised in Print during 2008.
• ‘Mankind Kaloree 1’ the new brand
from Personal Care sector was advertised the most in Print
during 2008.
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Share of Personal Care sector in Print advertising during
2008 |
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‘Personal Care’ sector contributed 4% share in
the overall Print advertising during 2008.
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Volume Growth of Personal Care sector in Print during 2008
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• Print ad volumes of Personal
Care sector grew by 13% during 2008 compared to 2007.
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Share of Newspaper and Magazine genre for Personal Care sector
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• Advertising of Personal Care
brands in Newspapers and Magazines in the ratio of 87:13 during
2008.
• ‘Women’s’
genre contributed maximum in overall advertising share of
Personal Care sector in Magazines followed by ‘General
Interest’ and ‘News/Current Affairs’ with
15% and 11% share respectively during 2008.
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Share of categories of Personal Care sector in Print
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• During 2008, 'Personal Healthcare'
lead with 62% share of overall ‘Personal Care’
sector advertising in Print followed by 'Hair Care' &
'Skin Care' with 17% & 11% share respectively.
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Volume Growth of Personal Care categories in Print during
2008 |
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• Compared to 2007, ‘Hair
Care’ category recorded maximum growth in its Print
ad volumes followed by ‘Personal Healthcare’ and
‘Skin Care’ categories during 2008.
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Top advertisers of Personal Care brands in Print during 2008
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‘Ratan Ayurvedic Sansthan’, ‘Multani Pharmaceuticals
Ltd’ and 'Ban Labs Ltd' were the Top 3 advertisers of
‘Personal Care’ sector in Print during 2008. |
New Brands of Personal Care sector launched in Print during
2008 |
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• ‘Mankind Kaloree 1’,
‘Facia Glamor Hair Color’ and ‘Venus Toilet
Soaps’ were the top 3 new brands from ‘Personal
Care’ sector advertised in Print during 2008.
• 4 of the Top 10 lists of
new brands of Personal Care in Print belonged to ‘Hair
Care’ category and 3 were of ‘Skin Care’ products
during 2008. |
Share of States in Personal Care sector advertising in Print
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Personal Care brands garnered maximum advertising in publications
from ‘Maharashtra’ followed by ‘Uttar Pradesh’
and National zone (Magazines) during 2008. |
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