Skin care advertising in
print grows 5 pc in Jan-Oct 2008: AdEx Analysis
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Subject: Overview of Skin Care category advertising
in Print during Jan-Oct’08
(Note: The entire analysis is based on Col * Cms)
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Highlights:
• Print advertising of Skin Care category
has seen a growth of 5% during Jan-Oct'08 compared to
Jan-Oct ‘07.
• ‘Range of Skin Care
Products’ and ‘Fairness Creams’ had
the maximum share of overall advertising share of Skin
Care category in Print during Jan-Oct ’08.
• ‘Aroma Herbal & Ayurvedic
Industries’ topped the advertisers list of Skin
Care brands in Print during Jan-Oct ’08.
• ‘Kara Skincare Wipes’
was the most advertised new brand of Skin Care category
in Print during Jan-Oct ’08.
• Skin Care brands advertised
more on Non Metro Newspapers during Jan-Oct ’08.
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Volume Growth of Skin Care Category in Print during Jan-Oct
‘08
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5% rise in Skin Care category advertising in Print during
Jan-Oct ’08 compared to Jan-Oct'07.
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Genre usage for advertising of Skin Care brands in Print
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• Advertising of Skin Care brands
in Newspapers and Magazines was in the ratio of 71:29 during
Jan-Oct ’08.
• 64% of Skin Care advertising
in Women’s magazines followed by ‘Entertainment
(Movie/TV)’ and ‘News/Current Affairs’ with
9% each during Jan-Oct ’08.
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Share of Sub categories of Skin Care brands in Print during
Jan-Oct '08
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• ‘Range of Skin Care Products’
with 19% share topped among the Skin Care categories advertised
in Print, closely followed by ‘Fairness Creams’
with 18% share during Jan-Oct ’08.
• ‘Face Creams’ had
the 3rd highest share of overall advertising of Skin Care
category in Print during Jan-Oct ’08.
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Top Advertisers of Skin Care category in Print during Jan-Oct
'08 |
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• 'Aroma Herbal & Ayurvedic
Industries’, ‘Ratan Ayurvedic Sansthan' and
'L'Oreal India Pvt Ltd' were the Top 3 advertisers of Skin
Care brands advertised in Print during Jan-Oct '08.
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New brands of Skin Care category advertised in Print during
Jan-Oct'08
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• Top 3 new brands of Skin
Care category in Print were ‘Kara Skincare Wipes', ‘Lakme
Pure Defense’, ‘Revlon Touch & Glow’
during Jan-Oct '08.
• 2
brands each out of Top 10 new brands of Skin Care category
in Print belonged to ‘Lakme Lever Ltd’ and ‘Mary
Kay Cosmetics Pvt Ltd’ during Jan-Oct ‘08..
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Share
of Skin Care brands advertised in Metro/Non Metro/ Mini Metro
Newspapers |
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• 58%
of Skin Care brand advertising on ‘Non Metro’ Newspapers
followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 28% and 14% share respectively.
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more such analysis click here...
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