Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
of Print Advertising by ‘Instant Foods/Meals’
during Jan-Aug ‘07 |
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Highlights:
• 36% drop in Print advertising of 'Instant
Foods/Meals' during Jan-Aug '07 compared to same period in
2006
• High advertising in the 'Instant Soup Mixes' segment.
• Advertisers of 'Instant Foods/Meals’ preferred
advertising more in Magazines
• Women based Magazines took the largest
share of the ad pie at 79%.
• 'Nestle India' led advertising of 'Instant Foods/Meals'
sector in Print with 48% share.
• 'Maggi Rice Noodles Mania' topped the chart of new
brands advertised in Print during Jan-Aug '07.
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(Note:
The entire analysis is based on Col. Cm volumes)
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Growth
in Print ad Volumes of ‘Instant Foods/Meals’
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• 'Instant
Foods/Meals' had a 1% share of the overall Print advertising
done by F&B sector during Jan-Aug '07.
• There were 5 advertisers with growth in advertising
during Jan-Aug ’07 compared to Jan-Aug ’06, where
the top 3 players were Sara Spices, Venkateshwara Hatcheries
and HUL
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Segments
of ‘Instant Foods/Meals’ in Print during Jan-Aug
‘07
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• 'Maggi
Healthy Soup Sanjeevni' did maximum advertising among 'Instant
Soup Mixes', whereas in the 'Noodle/Pasta' segment, 'Maggi Rice
Noodles Mania' had the maximum share
• 2 segments under 'Instant Foods/Meals' sector, namely,
'Frozen Foods’ and 'Instant Soup/Mixes', saw advertising
growth of 4 and 2 times respectively from Jan-Aug '06 to Jan-Aug
'07.
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Advertising share of ‘Instant Foods/Meals’ in
Newspapers and Magazines
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• 'Instant
Soup Mixes' accounted for 48% advertising share in Magazines,
whereas 'Noodles/Pasta' brands led in Newspapers
• Nestle
India had maximum advertising
figures in both Magazines and Newspapers during Jan-Aug '07.
• HUL
and ITC Ltd advertised only
in Magazines and took 2nd and 3rd position respectively in
terms of advertising volumes.
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| Share
of Genres during Jan-Aug ‘07
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• Brands under 'Instant
Soup Mixes' were seen more in Women-based Magazines whereas
'Noodles/Pasta' were a part of General Interest Magazines.
• 'Frozen Foods' led advertising
in General Interest Newspapers whereas Business/Finance/Economy
Newspapers saw ads of only ‘Noodles/Pasta’ brands.
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Top
10 Players of ‘Instant Foods/Meals’ in Print during
Jan-Aug ‘07
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'Nestle India' was the number one
advertiser, advertising only for its 3 brands Maggi
Rice Noodles Mania, Maggi Healthy Soup Sanjeevni and Maggi Healthy
Soup.
• ‘HUL’ took
2nd position and focused on Knorr Chinese Manchurian
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New
Brands of ‘Instant Foods/Meals’ advertised in
Print during Jan-Aug ‘07
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• 19 new brands under ‘Instant Foods/Meals’
sector were launched in Print during Jan-Aug '07 where 11
brands were from the 'Ready-to-eat' segment
• 3 brands of 'HUL' made it to the
top 10 list of new brand launches in Print, namely, Knorr
Chinese Manchurian, Knorr Chinese Chilli and
Knorr Chinese Sweet Sour
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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