Innovative ad layouts in print jump 32 pc
in H1 2008: AdEx Analysis
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Subject: Overview of Print Innovative
ad layouts used in H1 ‘08
(Note: The entire analysis is based on Insertion) |
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Highlights:
• Usage of Innovative ad layouts in Print
recorded a growth of 32% in H1 ‘08 compared to
H1 ‘07.
• ‘L shape’ garnered a high share
among the Innovative ad layouts used in Print during
H1 ‘08.
• ‘Food & Beverages’
sector had the maximum share i.e. 28% of overall Innovative
ad layouts used in Print during H1 ‘08.
• Maximum Innovative ad layouts
appeared in Non Metro Newspapers during H1 ’08.
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Growth in Usage of Print Innovative ads during H1 ‘08
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• 32% rise in Innovative ad layouts
used in Print during H1 ’08 compared to same period
in 2007. |
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Share of Shapes of Innovative ad layouts in Print during H1
‘08
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• ‘L shape’ had the
largest share i.e. 38% of total Innovative ad layouts used
in Print followed by ‘Figured Outline’ and ‘Jacket’
with 26% and 19% share respectively.
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Growing usage of Innovative Shapes in Print during H1 ‘08
over H1 ‘07
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• Compared to H1 ’07, ‘L
shape’ had recorded maximum growth in its usages in
Print followed by ‘Partial Gatefold’ and ‘Inside
Cover Flap’ during H1 ’08.
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Top Sectors with maximum use of Innovative ad layouts in Print
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• Top 10 sectors had contributed
for 87% share of overall usage of Innovative ad layouts in
Print during H1 ’08.
• Top 3 sectors viz. ‘Food
& Beverages’, ‘Media’ and ‘Hair
Care’ share aggregates to 53% of total usage of Innovative
ad layouts in Print.
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Top Categories using Innovative ad layouts in H1 ’08
and its Rank Shift in H1 ‘07
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• 2 out of Top 10 categories using
Print Innovative ad layouts had maintain their respective
ranks across H1 ’08 and H1 ’07 i.e. ‘Publication/Books’
and ‘Properties/Real Estate’.
• Whereas, 5
of Top 10 categories using Innovative ad layouts in Print
had recorded positive shift in their ranks in H1 ‘08
compared to H1 ’07 i.e. ‘Hair Oils’, ‘Cars/Jeeps’,
‘Educational Institutions’ ,’Cellular Phone
Service’ and ‘TV Channel Promotion’. |
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Usage of Innovative Ad layouts in Newspapers
and Magazines was in the ratio of 92:8 during H1 ’08. |
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Share of Print Innovative ad layouts (Metro/Non Metro and
Mini Metro) Newspapers
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During H1 ’08, ‘Non Metro’ Newspapers had
the maximum share of Innovative ad layouts used in Print followed
by ‘Metro’ and ‘Mini Metro’ newspapers
with 30% and 11% share respectively.
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