Travel & Tourism
decreases by 38 pc in Jan-May 2009: AdEx Analysis
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Subject:
Snapshot of Travel & Tourism sector in Print
during Jan-May*‘09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising of Travel
& Tourism sector has decreased by
38% during Jan-May ’09 compared to same
period in 2008.
• High share of advertising
by the 'Private/International'
advertisers of Travel & Tourism
sector in Print during Jan-May '09.
• ‘Cox &
Kings India Ltd’ was the Top advertisers
of Travel & Tourism sector
in Print during Jan-May ’09.
• ‘International Yoga Festival
09’ - brand of ‘Uttarakhand
Tourism’ topped the list of new brands of
Travel & Tourism sector advertised
in Print during Jan-May ’09.
•
Metro Newspapers contributed for 54% share of overall
Travel & Tourism sector advertising
in Newspapers.
Print
Data available till Metro- 30th May 09 and Non Metro
Newspapers and Magazines – 23rd May 2009.
Government*: Central/State Tourism Departments
in India
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Volume Growth of Travel &
Tourism sector in Print during Jan-May ‘09
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During Jan-May ’09, Print ad volumes of Travel &
Tourism sector recorded a drop of 38% compared to Jan-May
’08. |
Share
of Travel & Tourism sector (Government vs. Private/International)
in Print |
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| •‘Private/International’
advertiser accounted for 83% share of overall Travel &
Tourism sector advertising in Print followed by ‘Government
Tourism Departments’ with 17% share during Jan-May ’09.
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| Top
10 advertisers of Travel & Tourism sector in Print |
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•‘Cox & Kings India Ltd’, ‘Kesari
Tours’ and ‘Kuoni Travel (India) Pvt Ltd’
were the Top 3 advertisers of Travel & Tourism sector
in Print during Jan-May ’09.
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| New
Brands of Travel & Tourism sector advertised in Print
during Jan-May‘09 |
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•During Jan-May ’09, ‘International Yoga
Festival 09’ was the top brand in the list of new
brands of Travel & Tourism sector advertised in Print
followed by ‘Nishagandhi Festival 2009’ and
‘Visit Kerala 2009’ both belonging to ‘Kerala
Tourism Development Corporation’.
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Travel & Tourism sector advertising
in Newspapers and Magazines was in the ratio of 93:7. |
| Share
of Travel & Tourism sector in Metro, Non Metro and Mini
Metro Newspapers |
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Metro Newspapers had the maximum share (54%) of overall advertising
share of Travel & Tourism sector in Newspapers followed
by Non Metro and Mini Metro Newspapers with 34% and 12% share
respectively during Jan-May ‘09..
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Usage
of Sales Promotional Ad Campaign for Travel & Tourism
sector in Print |
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Among all the Sales Promotional ad campaign used for the Travel
& Tourism advertising in Print, ‘Discount Promotion’
contributed the highest i.e. 52% share followed by ‘Tariff
Offer’ and ‘Multiple Promotion’ with 27% and
12% share respectively during Jan-May ‘09.. |
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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