Food & Beverages sector
advertising in print jumps 24 pc during 2009: AdEx Analysis
|
|
|
|
Subject: Snapshot of
F&B sector advertising in Print during 2009
(Note: The entire analysis is based on Col*Cms)
|
|
|
| Highlights:
• Print advertising of ‘Food
& Beverages’ sector increased by 24%
during 2009 compared to 2008.
• ‘Beverages’
was the top category advertised under ‘Food
& Beverages’ sectors in Print during
2009.
• ‘Pepsi Co India
Holding (P) Ltd’ and ‘Coca Cola India
Ltd’ were the top 2 advertisers of ‘Food
& Beverages’ sector in Print during
2009.
• Sales Promotional ad
campaigns accounted for 14% share of the total
number of ‘F&B’ brands advertised
in Print during 2009.
|
|
|
Volume
Growth of F&B sector in Print |
|
|
|
• During 2009, 24% growth in Print ad volumes of ‘Food
& Beverages’ sector compared to same period in 2008. |
Share
of F&B categories in Print |
|
|
• ‘Beverages’ category had the maximum share
i.e. 26% of overall advertising share of ‘Food &
Beverages’ sector in Print closely followed by ‘Ready
to Eat’ category with 25% share during 2009. |
| Growing
F&B categories in Print during 2009 |
|
|
• ‘Confectionary’ category has seen maximum
growth in its Print ad volumes followed by ‘Ready to
Eat’ and ‘Beverages’ categories during 2009
compared to 2008.
|
| Top
Advertisers of F&B sector in Print |
|
|
• Top 3 advertisers of ‘F&B’ sector
in Print were ‘Pepsi Co India Holding (P) Ltd’,
‘Coca Cola India Ltd’ and ‘Parle Products
Pvt Ltd’ during 2009.
|
Top
New brands of F&B sector in Print |
|
• ‘Krish Vanaspati’,’7 Up Nimbooz’
and ‘Raag Gold Refined Palmolein Oil’ were the
top 3 new brands of ‘F&B’ sector advertised
in Print during 2009.
• Top 10 new brands of ‘F&B’ sector
advertised in Print comprised of 4 brands of ‘Beverages’
and 3 brands of ‘Packaged Foods’ during 2009.
|
|
Advertising of ‘F&B’
sector in Newspapers and Magazines was in the ratio of 92:8
during 2009. |
Sales
Promotional ad campaign used for ‘F&B’ brands
in Print |
|
| • ‘Contest
Promotion’ had the highest share i.e. 32% of the total
number of sales promotional ad campaign used for advertising
of ‘F&B’ brands in print followed by ‘Add
on Promotion’ and ‘Volume Promotion’ with
29% and 19% share respectively. |
‘F&B’
advertising on Metro/Non Metro/Mini Metro Newspapers |
|
| • During 2009,
Non Metro Newspapers had the highest share i.e. 56% of overall
advertising share of ‘F&B’ brands on Newspapers
followed by ‘Metro’ and ‘Mini Metro’
newspapers with 25% and 19% share respectively. |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
