Instant mix advertising spends
in print rose a mere 4 pc in Q1 of 2005: AdEx study
November 18, 2005 |
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Key
Findings:
• Just 4% rise in Press advertising spends during the
first three quarters of 2005 compared to the same period in
2004
• Instant Mix advertising observed a 12% dip in 2004
compared to 2003
•‘Pillsbury Variety Mix’ tops the brand
list in Press during the first three quarters of 2005
• Around 40% of advertising spends on Magazines
• Max spends on General Interest Publications
This week, AdEx India looks at the ‘Instant
Mix’ category. Let’s have a look at the
growth in Instant Mix advertising spends during the years
2000-04 on Print medium.
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• Instant Mix advertising spends
dipped 12% in 2004 compared to that of 2003
• Max. growth (192%) observed in 2002 compared to that
of 2001
After observing dip across the last two years,
whether Instant Mix advertising spends shows the same trend
in 2005? Let’s have a look at the chart which shows
the growing pattern during the first three quarters of 2005
compared to the same period in 2004
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• Minor 4%
rise in advertising spends in Jan-Sept’05 compared to
the Jan-Sept’04 in Print Medium.
Let’s watch out the Top 5 Instant Mix brands in Press
during the first three quarters of 2005.
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• ‘Pillsbury
Variety Mix’ tops advertising during the first three quarters
in 2005
• ‘Tops Instant Mix’ at second position with
12% advertising share.
Which publication nature (i.e. Newspapers or Magazines) is preferred
by the Instant Mix advertisers? The pie below gives its advertising
share during the first three quarters of 2005
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• 61% of the advertising spends
in Newspapers
• Magazines gets 39% advertising share
Which type of Publications do the Instant Mix advertisers
prefer? Let’s have a look at the chart shown below.
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• General
Interest Publications, the most preferred one.
• Next choice is Women’s Magazine.
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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